Skyteam
http://admin.travelmole.com/images/stories/2009/images/you lucky.jpg

Published on Monday, February 24, 2020

Tourism in the 2020s - will it delight or devastate the human race?



 





New book starts at the beginning and predicts the next 60 years of tourism.


In 1960 did we believe that an international travel industry would increase from just 25 million passengers a year to 1.5 billion?


Did we believe that the economic opportunities promoted by dictator Franco's government would sweep the world, promoted by the World Bank?


Did we believe that travel would become both a friend and a foe to many destinations and that it would help to threaten our Earth's ecosystems, cultures, economies, society as a whole?


If we didn't believe all that then, what do we believe now?


You Lucky People sets out the past, the present and a future for tourism - all very irreverently!


Could global tourism be totally subject to Chinese demands, could it become entirely virtual, could it be so hampered by world disturbances, diseases, violence in destinations and other curses that it could change its nature dramatically. Could it actually be stopped because of its environmental and social damage?


Or ... could it be managed harmoniously and effectively by local destinations and marketed by really responsible business entrepreneurs so that its great benefits could be available to many more millions?


The author, Valère Tjolle, has been in the travel industry for almost all of these last 60 years. His story is that of real experience in the industry all over the world, and in-depth understandings and involvements with all the innovations and transformations over that period.


It was his annual Sustainable Tourism Report that pointed to the growth potential of the 'Sharing Economy' and tipped every other major development; his Greenwash Report that rated companies and activities according to their actual sustainability performance; his Global Top 100 Sustainable Destinations that picked out the real destination winners


From the 'Mom and Pop' businesses of the 50s through the devil-may-care entrepreneurs of the last decades of the 20th century to the massively powerful tech businesses of today - the real story of the travel industry is pithily portrayed with humour and realism.


'You Lucky People' is not an academic history of the industry - it is a warts-and-all story of a deep insider's experience at the heart of the industry.


Come for the ride! See it here at Amazon

 

 

 

 



Story Image



Your Comments

, be the first to post a comment.
Your email:






Email other comments made to this story


NOTE: Comments are subject to admin approval before being posted.
  • getting really sick of this nonsense

    about aircraft being massive polluters. Cars are by far, the worlds biggest polluters, by a factor of a 100 or so

    By Michael Anderson, Tuesday, February 25, 2020


What is GoodtoGo? | Submission Form

GoodtoGo - Friday, March 27th
UK Special Edition
USA Special Edition
Asia/Pacific Special Edition

GoodtoGo - Friday, March 20th
UK Special Edition
USA Special Edition
Asia/Pacific Special Edition

GoodtoGo - Friday, March 13th
UK Special Edition
USA Special Edition
Asia/Pacific Special Edition

Mole Poll
Are the UK Government doing enough to protect the Travel industry?
yes 49.5 %
no 50.5 %

Thank you for your vote


LATEST MOLES' PODCAST

Centara Reserve, their first luxury resort, to open in Samui December 2020

Active Adventurers, Cultural Explorers, and Wellness Seekers in the Emirate of Ras Al Khaimah

Clearwater Marine Aquarium talks about Rescue Rehab Release and the future of Marine Life

Dana Young CEO and President of @visitflorida

The Mole talks to Mal Barrit the MD of @traveltek about expansion, tech and strategy

UPCOMING EVENTS
\m