Published on Tuesday, March 17, 2020

Coronavirus crisis ensures the survival of Visit Florida

After being on borrowed time for the past few years, state destination marketing agency Visit Florida is set to get the green light to continue for the next three years.

With uncertainty hanging over the Sunshine State's largest industry, the Florida Legislature will fund the agency with $50 million next year; reauthorizing it for three more years.

"With all of the catastrophes that we get from Irma to Michael, oil spills and everything else, we have got to be putting the message out and telling the story about Florida and letting people know that we are open for business," said Saint Petersburg Rep. Wengay Newton.

"This is a huge tourist state and this organization is well needed."

The coronavirus crisis has undoubtedly rallied support for the agency, with lawmakers fearful for the immediate future of the state's $86 billion tourist industry.

The cruise industry has ground to a halt and all major Florida theme parks have temporarily closed.

"We surely need to look to our tourism marketing to see how we're going to navigate this coming crisis," said Rep. Joe Geller.

Senate president Bill Galvano  said: "It is important to have some mitigating voice out there, so that people around the world have a realistic understanding of what is a threat and what isn't."

The agency has started its coronavirus response action by diverting some funds to market Florida vacations to nearby states, with the US Administration currently mulling some form of domestic flight restrictions.

The governor's office said Visit Florida is rejigging its messaging ahead of the spring break season as some Florida cities place evening curfews on beach activities and at bars and restaurants to helpcurb further spread of covid-19.

Story Image

Your Comments

, be the first to post a comment.
Your email:

Email other comments made to this story

NOTE: Comments are subject to admin approval before being posted.
  • Tourism Promotion

    Government run tourism promotions such as Visit Florida are a waste of time, money and energy. I am shocked that these beauraucracys still exist. Anyone wanting to travel in this time will obtain information from many sources on line. The last place they will seek information is from a government run beauraucracy. Get rid of Visit Florida and make it more affordable for visitors by getting rid of ridiculous taxes that are used to pay for Visit Florida beauraucracy .

    By Wally Martin, Tuesday, March 17, 2020

  • Cancelling a rental

    I have tried to cancel our rental in AMI, FL because of the corona virus and we are sr. citizens. Have not had good communication from AMI Locals. They keep saying nothing is going on in their area, therefore, not money back for rental. This is ludicrous since the President has declared a country State of Emergency =- almost everything is shut down and they do not recommend people to even fly. The airlines are making concessions under the new rules, but not AMI. I would appreciate a response. Best regards, Vicky

    By Vicky Motch, Tuesday, March 17, 2020

Mole Poll
Refund vs Credit debate: Is the controversy fueling mistrust in airlines?
yes 59.51 %
no 40.49 %

Thank you for your vote

What is GoodtoGo?

Submit your news
or special offer

Current UK Special Edition

Current US Special Edition

Current Asia/Pacific Special Edition


Longwoods Research points to a problem for the tourism comeback

Atlantic City Tourism Stakeholders detail next steps

New cruise business launches amid travel and tourism crisis

Air Mauritius will fly again. The MTPA details its plans to welcome back European visitors