Published on Tuesday, June 23, 2020
Shearings brand to be re-launched
Touring company Leger Holidays has bought the assets of Shearings, whose parent company Specialist Leisure Group
"We have gone into this deal knowing that the two brands already have many synergies - similar product, customer demographic, experience values, impressive repeat business and customer loyalty and, as such, we already have the business model in place to seamlessly relaunch Shearings.
"Leger Holidays has nearly 40 years' experience in escorted tours - we are not recklessly helicoptering into unknown territory.
"We are particularly keen to develop Shearings' popular UK tours portfolio and increase our UK tours market share. Post Covid-19 we are predicting an increase in staycations and will be very quickly launching around 30 new UK tours for 2021 and beyond.
"This deal will not only save the Shearings' brand but will reinforce Leger Holidays' position as the UK's largest coach holiday operator."
Leger Holidays will be working with travel agents on the commissionable sale of Shearings' tours and is also open to talks with Shearings' former suppliers, it said.
Related Stories
MOST READ
Travel agency brands Saga 'disgusting' in social media backlash
Greece and Israel first countries to confirm free access for vaccinated tourists
Grant Shapps deals MASSIVE double blow to travel
Virgin launches new reward club
Britons returning from 30 countries likely to be forced into quarantine hotels
Travel agency franchises see growth despite travel grinding to a halt
MOST COMMENTED
Legal action looms for Lastminute after it fails to keep refund pledge
Gatwick to charge drop-off fee from 8 March
Travel agency brands Saga 'disgusting' in social media backlash
Mole Poll
Are Vaccine Passports the best way forward for travel ?YES
55.05 %NO
44.95 %
Thank you for your vote
Current Asia/Pacific Special Edition
LATEST 'MOLE VIDEOS
Should the UK have a Cabinet Minister for Tourism ? UKInbound talk to TravelMole
Travelzoo talk about 2021 prospects - what's hot and what's not
The Rocky Mountaineer comes to Colorado
Destination Marketing Campaigns explained by Brightons 'Never Normal' Team
Sri Lanka 2021 - its the place to be
UPCOMING EVENTS
- 25 February 2021
Israel Tourist Office's Online Purim Party
online, United Kingdom - 02 March 2021
Virtual Unite Pacific & Australasia
Guildford, United Kingdom
Interested in advertising or
sponsoring in TravelMole.com?
You can book now your advertisement for via our online booking service or find out more.
Post your comment
Your Comments
NOTE: Comments are subject to admin approval before being posted.