Philippines logo.jpg

Published on Tuesday, June 23, 2020

Shearings brand to be re-launched

Touring company Leger Holidays has bought the assets of Shearings, whose parent company Specialist Leisure Group
"We have gone into this deal knowing that the two brands already have many synergies - similar product, customer demographic, experience values, impressive repeat business and customer loyalty and, as such, we already have the business model in place to seamlessly relaunch Shearings.

"Leger Holidays has nearly 40 years' experience in escorted tours - we are not recklessly helicoptering into unknown territory.

"We are particularly keen to develop Shearings' popular UK tours portfolio and increase our UK tours market share. Post Covid-19 we are predicting an increase in staycations and will be very quickly launching around 30 new UK tours for 2021 and beyond.

"This deal will not only save the Shearings' brand but will reinforce Leger Holidays' position as the UK's largest coach holiday operator."

Leger Holidays will be working with travel agents on the commissionable sale of Shearings' tours and is also open to talks with Shearings' former suppliers, it said.

Story Image

Your Comments

, be the first to post a comment.
Your email:

Email other comments made to this story

NOTE: Comments are subject to admin approval before being posted.
Mole Poll
Has business been non-stop since the relaxation of quarantine ?
Yep 46.98 %
Nope 53.02 %

Thank you for your vote

What is GoodtoGo?

Submit your news
or special offer

Current UK Special Edition

Current US Special Edition

Current Asia/Pacific Special Edition

LATEST 'MOLE VIDEOS see a new way of working post Covid

Traveltek adopt a new way of working but plan to expand product portfolio post Covid-19

Jamaica prepares to open for business ... Donovan White talks to TravelMole

Expedia Travel Agent Affiliate Program (TAAP): Meet Alfonso Paredes, Senior Vice President