Visit Florida
http://admin.travelmole.com/images/stories/2009/images/bookinglogo(1).png

Published on Wednesday, July 1, 2020

Booking.com wins long battle to trademark name






 


Booking.com's long fight to protect its brand name has finally been successful.


The OTA first tried to trademark the name nine years ago but was repeatedly denied by the US Patent and Trademark Office, which claimed it was too generic.


The US Supreme Court overruled that, contending it is sufficiently unique with the dot com suffix and merits trademark protection.


The judges found for Netherlands-based Booking.com by 8-1.


They said consumers understand that Booking.com refers to a particular company and not just a generic booking service.


A US Patent and Trademark Office tribunal rejected Booking.com's applications in 2016, saying 'booking' is too generic and adding a dot com does not make it unique enough for a trademark.


The ruling 'demonstrates that the US legal system has the capacity to evolve in order to reflect the digital world we are all living in', said Booking.com spokesperson Kimberly Soward.


The case is also notable as it was the court's first-ever oral argument by teleconference due to the Covid-19 pandemic.

Story Image



Your Comments

, be the first to post a comment.
Your email:






Email other comments made to this story


NOTE: Comments are subject to admin approval before being posted.
Mole Poll
Are any of your clients travelling during the lockdown?
Yes - Business 32.14 %
No 42.86 %
Yes - Leisure 25 %

Thank you for your vote



What is GoodtoGo?


Current UK Special Edition



Current US Special Edition



Current Asia/Pacific Special Edition



LATEST 'MOLE VIDEOS

Should the UK have a Cabinet Minister for Tourism ? UKInbound talk to TravelMole

Travelzoo talk about 2021 prospects - what's hot and what's not

The Rocky Mountaineer comes to Colorado

Destination Marketing Campaigns explained by Brightons 'Never Normal' Team

Sri Lanka 2021 - its the place to be

UPCOMING EVENTS
\m