http://admin.travelmole.com/images/stories/2009/images/snow-3256952_640.jpg

Published on Wednesday, August 26, 2020

Squaw Valley ski resort vows to change 'offensive' name






California's popular Squaw Valley ski resort is changing its name to remove the 'derogatory' Native American term.


Ron Cohen, President and Chief Operating Officer of Squaw Valley Alpine Meadows said it will choose a new name which is expected to be announced next year.


The name was given to the land near Lake Tahoe where the ski resort is located by early settlers in the 1850s.


Over time, the word 'squaw' has become an insulting term for Native American women.


It had been a 'topic of discussion' with Native American groups for many years but there is now increased scrutiny and pressure on brands to remove names that convey racist or misogynistic stereotypes.


NFL team the Washington Redskins announced it would change its name for the same reason.


"While we love our local history and the memories we all associate with this place as it has been named for so long, we are confronted with the overwhelming evidence that the term 'squaw' is considered offensive," Cohen said.


"The simple fact is that the word 'squaw' is now widely accepted as a racial and sexist slur towards indigenous women, and we can no longer ignore the pain caused by perpetuating the use of this term."


The ski resort first became popular after it hosted the 1960 Winter Olympic Games.


 


Written by Ray Montgomery, US editor

Story Image



Your Comments

, be the first to post a comment.
Your email:






Email other comments made to this story


NOTE: Comments are subject to admin approval before being posted.
Mole Poll
Will 5-day quarantine with test boost travel?- Yes/still too long/too expensive/ vaccine only??
Yes 24.14 %
Too Long 24.14 %
Expense 34.48 %
Vaccine 17.24 %

Thank you for your vote



What is GoodtoGo?

Submit your news
or special offer


Current UK Special Edition



Current US Special Edition



Current Asia/Pacific Special Edition



LATEST 'MOLE VIDEOS

Central Florida's natural theme parks ideal for post-covid. Graham McKenzie finds out more

Visit Florida is all set for 2021 comeback - Graham McKenzie talks to head of VF Dana Young

Italy will be going back to basics in the post covid world

Sri Lanka - will it be the success of the post Covid world

South Africa and South Australia battle it out to be the best 'SA'
Enter the giveaway here!

UPCOMING EVENTS
\m