Published on Thursday, September 10, 2020

American Airlines allows crew to wear Black Lives Matter pins

American Airlines workers can openly wear Black Lives Matter pins on their uniform with the blessing of the company.

AA argues it is purely a matter of equality and not a political statement.

American joins Delta Air Lines and other big brands like Starbucks in allowing employees to wear items supporting the BLM movement.

"Fundamentally, we believe Black Lives Matter is an expression of equality, not a political statement," said AA spokeswoman, Sarah Jantz.

"It doesn't mean other lives don't matter, rather that in our society black lives should matter and be valued the same as others."

It is designing a special company pin with black members of its workforce.

"Our black team members saw the Black Lives Matter pin being worn at other airlines and companies and asked if they could do the same," Jantz added.

The move has reportedly caused some friction at the company with complaints there is no Blue Lives Matter pro-police alternative.

One employee reportedly said those that do not wear a BLM pin may 'be ostracized and labeled as racist.'

The airline has made big strides over its diversity policies and overhauled its racial bias training after the NAACP issued a travel advisory, citing the treatment of black passengers three years ago.


Written by Ray Montgomery, US editor

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  • 2 thumbs up!

    It's refreshing to see a company that can express high moral values and build worker morale at the same time. A small victory for free speech and equality. I may be a 67-year-old white guy, but I applaud and encourage diverse viewpoints.

    By , Monday, October 26, 2020

  • Huge mistake!

    You are asking for more discriminatory lawsuits and issues. Personal opinions should not be "publicly displayed" at the workplace where it may offend others or may appear as discriminatory blah blah blah! I am in complete agreement with the other 2 comments here.

    By Gerry Fred, Tuesday, September 15, 2020

  • I think that is a mistake

    Businesses should keep business about business. Especially since you actually have a uniform. Once you start getting involved in "social justice" you open the door to everything. So when an employee believes in social justice for christians, jews, gays, conservatives, police, human trafficked people, etc you will now have to allow ALL social justice pins or be subject to lawsuits for discrimination -- dumb move. If you care about social justice then take  some of your profits and support a cause that will actually better the lives of black people. A scholarship for inner city kids, a housing fund for single black mothers, a trade school scholarship for black youth so they will have a high paying job, etc.

    By Tina DaBella, Friday, September 11, 2020

  • American Airlines BLM pin

    I don't agree with this new policy. You are setting a precedent for others to expect the same "Blessing"

    By Betty Houston, Friday, September 11, 2020

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