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Published on Friday, October 23, 2020

Sabre teams up with Google to develop AI travel tech platform

Sabre Corp is partnering with Google to develop an industry-first standalone AI-powered travel technology platform.

Known as Sabre Travel AI , it uses Google's artificial intelligence and advanced machine-learning capabilities which will speed up access to personalized content.

It utilizes Google Cloud AI solutions and automated machine learning tools to analyze and predict consumer behaviour.

The company plans to integrate it in some existing products and roll it out next year.

It hopes to eventually expand it to all of Sabre's retail, distribution and fulfilment services.

The two companies began working on the concept in January 2020.

"We are proud to be working with Google to build technologies that will seek to re-define the way travel companies do business, and turn the insights derived from analyses into repeatable, scalable operations. The development of Sabre Travel AI marks a milestone in our technology transformation," said Sundar Narasimhan, President of Sabre Labs.

Sabre says it builds upon its products like dynamic availability and dynamic pricing for ancillaries, which already use machine learning capabilities.


Written by Geoff Ceasar

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