Mintrim_CEO Wendy Wu Tours.jpg

Published on Friday, November 20, 2020

'It's time to repay agent support', declares new Wendy Wu global boss

Wendy Wu Tours UK Managing director Glen Mintrim has vowed to invest in the trade after stepping into a global leadership role at the operator.

Mintrim will become Chief Executive from December 1 as part of a senior shake-up, with UK-based global sales director John Warr set to oversee sales and business development in Australia and New Zealand. 

The new CEO immediately vowed to repay the trust shown by agents during the Covid crisis.

"Our travel agent partners have been an incredible support to us during this challenging time and hence it's now time for us to do everything we can to work with the trade to bring customers back to them, whether online or back into stores," he said.

"In response to demand, over the next six months we'll be increasing our range of agent webinars and incentives as well as offering more unique special offers, such as our current free worldwide flights offer, plus more digital resources like the new trade version of our inspirational Whispers magazine.

"We know it's been tough for agents as so we are ploughing more investment into the trade to bring our agents with us.

"We are passionate about supporting the trade."

Mintrim, a former senior executive at Qatar and MD at STA Travel, joined Wendu Wu Tours in July last year after a two year spell leading the Crystal Maze Live Experience.

Wendy Wu said the senior charges reflect the disruption caused by Covid.

The firm's founder, Wendy Wu, said: "Glen is an exceptional leader. His track record in transforming and expanding our business across multiple new platforms, as well as delivering a wide-ranging reset of the core UK business, has been extraordinary."

The restructure has seen Australia MD Mulholland exit the business.

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