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Published on Friday, January 8, 2021

Hoseasons reports sales surge as consumers plot domestic breaks

Domestic operators Hoseasons and have reported a sales surge as consumers plot spring and summer breaks close to home.

The sister brands claim bookings have climbed 10% for peak summer breaks compared to the same period last year while sales during the May half term school holidays have jumped 39%.

Sales through agents meanwhile have rocketed 77%, the operators said.

Chief Commercial Officer of parent company Awaze, Simon Altham, predicted the domestic market is set for a strong year.

"Following recent Government announcements, online summer searches have surged as people look to guarantee their peak season break this year, with many clearly motivated by being locked down at home and needing something to look forward to," he said.

"This situation is different from the first lockdown in 2020, when we saw an immediate drop in searches, as people were unsure when they would next be able to take a break.

"It is clear from our data that holidaymakers are feeling much more confident about things returning to normal by the Spring, following the Prime Minister's recent comments about the 'end being in sight' - and this is inspiring them to look and book now.

He forecast rising demand as spring draws closer.

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