Visit Florida

Published on Wednesday, February 17, 2021

Malta Tourism appoints new Trade Trainer


Malta Tourism Authority has appointed former Thomas Cook assistant product manager Peter Green as Trade Trainer to support the tourism board's trade engagement.

He will be responsible for working with travel agents to grow their destination knowledge through one-on-one and group training, as well as being travel agents' main point of contact at the tourism board.

Peter was most recently Product Executive at Arena Voyages where he looked after small ship luxury cruising.

He says he is 'looking forward to using my experience to help promote the Maltese archipelago to the tourism trade across the UK and Ireland'.

"During this challenging time, I'll be particularly focused on supporting agents with their destination knowledge to help them secure those all-important bookings. Having studied tourism, I understand the key role that sustainability plays within the industry, I hope to share these insights with our agent partners, including how to help encourage increased local spend and cultural immersion in local communities," he said.

Natalie Swinburne, Trade Marketing Manager, UK & Ireland said: "Peter will be the first point of call for travel agents in the UK & Ireland and his main objective will be to develop a strong trade training strategy and build relationships to communicate our diverse tourism offering.

"The role of Trade Trainer has become increasingly important and it will be vital in our road to recovery as the trade will be our first route back into market. Peter brings a wealth of knowledge to the role from working both as a travel agent and within the Malta product team at Thomas Cook."

Travel agents can keep up to date on Malta's trade information via the Visit Malta UK Trade Facebook group.

The Malta Training Programme can be found here.

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