Published on Friday, March 12, 2021

FCM unveils new brand identity and tech platform

Travel management company FCM has undergone a brand transformation and is developing a new tech platform.

FCM's bold new look is designed to showcase its unconventional approach to travel management services. The end-to-end rebrand has been launched in 97 countries across all websites, customer communications and social media platforms.

It is forging ahead with development of a new proprietary technology that directly targets customers' pain points with current and legacy corporate travel technology.

It is an omnichannel offering that is being developed after research and feedback from customers.

Findings of the research revealed customers need a platform that is consistent across all markets, but also fully flexible with a simple user interface.

FCM's Global Chief Technology Officer Adrian Lopez said the vision for the platform is based on addressing six key pillars:: a globally consistent booking experience; always available travel assistance; traveller safety and wellbeing support; sustainability; AI powered reporting and savings, and flexible integration capabilities.

"The development of FCM Platform's core experience is already well advanced, including a new proprietary online booking solution planned for key markets and integration of an AI enhanced chatbot tool," said Lopez.

Customers in several regions around the globe begin testing the FCM Platform prior to the first phase of onboarding later this year.

"We are very excited to unveil FCM's new brand and also to reveal that 2021 will be a landmark year with the launch of our proprietary technology platform," said Marcus Eklund, Global Managing Director, FCM.