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Published on Tuesday, April 20, 2021

JetBlue appoints Discover the World as UK sales partner

After receiving regulatory approval for its planned London flights, JetBlue has appointed Discover the World, the travel sales and representation specialist, to drive sales in the UK market.

Discover the World has a portfolio of over 100 clients in 60 countries, and was chosen as JetBlue's UK sales partner as it offers a strategy to leverage the UK's travel trade and build a new customer and revenue base for New York's Hometown Airline.

Together they have jointly appointed a dedicated sales team, led by Senior Sales Manager Claire Herbert, previously at Finnair and Aeromexico, and supported by Sales Executive Alexandra 'Axel' Joyce, who comes from a TMC background at Reed & MacKay and BCD Travel in New Zealand.

Both will provide the first point of contact for TMCs and leisure agents

"JetBlue is a challenger brand and provides customers with a product at disruptive fares. Our new transatlantic product is the result of enormous research over the last few years. London will be JetBlue's first 'BlueCity' across the pond and we are confident that we have chosen the right partner," said Maja Gedosev, General Manager, Europe.

"IATA has officially designated JetBlue as a BSP airline in the UK and agents are invited to request the ticketing authority with the JetBlue dedicated team.

Agents are currently able to book JetBlue flights operating within the Americas, with transatlantic flights coming soon.

"JetBlue's new transatlantic routes will provide a welcome change of narrative for the trade with an inspiring new product. We know that both TMCs and leisure agents are crying out for a great new offering that they can genuinely be enthusiastic about," said an Murray, CEO of Discover the World - Global.

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