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Published on Tuesday, May 18, 2021

Norwegian Prima achieves record-breaking sales

Norwegian Cruise Line (NCL), revealed that newest ship Norwegian Prima has become the brand's most highly-anticipated ship ever, with record bookings on the first day and first week of sales.

Voyages aboard Prima begin in August 2022, and the ship id the first of six in NCL's all new Prima Class.

It will introduce new experiences including Ocean Boulevard, Indulge Food Hall, The Concourse, Infinity Beach and Oceanwalk.

"Our record-breaking sales are a clear indicator of our guests' excitement to return to the ocean and of the significant demand for a premium vacation experience," said Norwegian Cruise Line's President and CEO Harry Sommer. "

Norwegian Prima will offer the largest variety of suite categories and showcase a redefined The Haven by Norwegian, its premium keycard only access ship-within-a-ship concept.

The Haven will have an expansive sundeck, infinity pool and an outdoor spa with a glass-walled sauna and cold room.

"Norwegian Prima is already proving to be a game changer for NCL," Sommer added.

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