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Published on Thursday, June 3, 2021

Samoa Tourism Authority taps Hotelbeds to help kick start tourism recovery

Samoa Tourism Authority has teamed up with bedbank Hotelbeds, which will help drive inbound tourism to the Pacific island.

The collaboration will focus on the Australia and New Zealand markets, while long-haul, international travel restrictions remain in place.

It will focus on introducing Samoa as a tourist destination to travel trade buyers in Australasia, highlighting the Pacific island's best attractions and adventure travel options.

The campaign, which runs from the end of May to September, will appear in Hotelbeds' two main distribution channels, Bedsonline, targeting retail travel agencies, and Hotelbeds, focused on wholesale distribution.

As part of the agreement, Hotelbeds' sourcing team in the region plan to contract more hotels in Samoa and negotiate exclusive rates to support the campaign which will then be accessible to the companies' network of buyers in Australia, New Zealand and beyond.

Gareth Matthews, Marketing, Communications & CSR Director at Hotelbeds, commented: "We are very pleased to finally be able to launch this partnership with the Samoa Tourism Authority that was initiated in early 2020 but placed on hold due to Covid. We have remained in constant contact with Samoa throughout the pandemic and we are happy that conditions are now right to be able to help them fuel their recovery efforts."

Fa'amatuainu Lenata'I Suifua, Chief Executive Officer for Samoa Tourism Authority, said: "Samoa Tourism Authority is delighted to enter into a partnership with Hotelbeds. This has been a strategic decision for us as we believe there will be a huge demand for international travel when borders are eased."

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