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Published on Thursday, June 10, 2021

EasyJet launches immersive augmented reality filters

EasyJet has launched 'Holidoorways', a social-first campaign featuring five different Augmented Reality filters which aim to immerse people in the natural beauty and history of Santorini, Venice, Zante, Nice and The Algarve.

Created in partnership with VCCP and VCCP CX, the social campaign will run for two weeks across the UK and eight other key European markets, including France, Germany and Italy.

The AR filters offer an innovative way to transport users to five destination from the comfort of their own home.

The VCCP CX team specialise in creating dynamic design-led experiences that allow brands to reach their customers in fun and engaging ways.

The Holidoorways AR portal experience encourages interaction and escapism.

Following the airline's '3 Minute Escapes' campaign, 'Holidoorways' is utilising the Instagram platform, with the filters imagined as if the viewer is travelling through their door into the destination.

Thomas Haagensen, Group Markets & Marketing Director, easyJet, said: "We are thrilled to launch our new Holidoorways AR filters. We know our customers want to travel to more destinations as soon as possible. We wanted to bring some of our favourite holiday locations into people's homes to enjoy a glimpse of the places they can't wait to return to."

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