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Published on Tuesday, August 24, 2021

IHG launches Vignette Collection brand




 



Global hospitality group IHG has unveiled yet another brand. It is targeting about 100 hotels under the new Vignette Collection brand over the next decade.


It is the sixth new brand added to IHG's portfolio in the past four years. The brand officially rolled out with the signing of Hotel X, in Brisbane's Fortitude Valley, and the Pattaya Aquatique hotel in Thailand. The independent collection brand will focus on the luxury lifestyle segment.


 


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