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Published on Monday, October 11, 2021

VisitBritain virtual trade event unveiled






VisitBritain has opened applications for its international trade event 'ExploreGB,' which will be held virtually from 21 to 24 March 2022.


ExploreGB Virtual invites international buyers to connect online with UK suppliers.


Attendance is free.


VisitBritain Chief Executive Sally Balcombe said:  "Using our tried and tested online platform, ExploreGB Virtual gives travel industry suppliers and destinations from across the UK the chance to get their products and services in front of top global buyers."


"Our priority is to build back demand for Britain and visitor spending as international travel continues to reopen, supporting the industry to recover and rebuild."


The four-day event is set to virtually connect more than 350 international buyers with travel industry suppliers and destinations across the country.


Hundreds of pre-selected one-to-one virtual business meetings will take place during the event with a 'Connections Hub' allowing delegates to engage virtually with all attendees.


"This flagship global trade event is a valuable opportunity to do business, access the latest tourism products and innovations to broaden travel itineraries and drive bookings," Balcombe added.


Delegates can also virtually explore live exhibition booths with UK suppliers promoting their products and services.


Downloadable resources and training videos will also be available through a dedicated VisitBritain 'Resource Hub'.


ExploreGB Virtual will accommodate all time zones with a scheduled programme for international buyers from both short and long haul destinations.


Registration and event details and further information are available on VisitBritain's corporate website www.visitbritain.org

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