AMResorts® is North America’s fastest growing luxury leisure resort company. Founded in 2001, we’ve reached two decades of unparalleled success providing award-winning hotel brand management and marketing services to AMR™ Collection – seven unique brands of resort properties across Mexico, Caribbean, Central America and Europe. Offering a brand to match every lifestyle and stage of life, AMR™ Collection provides an all-inclusive experience through its luxury concepts: Endless Privileges ®, Unlimited-Luxury ® and Unlimited-Fun®.
AMResorts® is the undisputed leader in brand management for hotels in Mexico, Europe and the Caribbean. Our organization’s success is driven by our premium oceanfront locations, proven sales and marketing, worldwide distribution network and more. We have the largest portfolio of all-inclusive luxury resorts and our footprint continues to expand to the best beach destinations globally, including Europe!
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22 Nov 21SPECIALS
Your Dreams. Your Way. Save up to 40%From first moments to lasting celebrations, Dreams Resorts & Spas offer unforgettable, all-inclusive vacations in ...Read moreYour Dreams. Your Way. Save up to 40% - News & announcementsFrom first moments to lasting celebrations, Dreams Resorts & Spas offer unforgettable, all-inclusive vacations in luxurious beachfront settings across Mexico, the Caribbean, Central America and Europe. Experience first-hand a picture-perfect getaway for you and your family.All your needs are met at Dreams Resorts & Spas with Unlimited-Luxury® inclusions. With graciously appointed rooms and suites, pristine pools and ocean views, you will find the ultimate backdrop for unparalleled pampering and lasting memories.
DREAM BIG. VACATION BETTER.
Already Booked?Add the Dream Big package for just $199 and enjoy extra special perks for the family.
- Family fun welcome gift
- 25-minute massage for parents*
- Family photo session
- And more!
14 Nov 21Partner News
AMResorts® Expands To Aruba With New Secrets® Baby Beach Resort & SpaAMResorts®, an Apple Leisure Group® (ALG) company, has locked in a new resort brand management ...Read moreAMResorts® Expands To Aruba With New Secrets® Baby Beach Resort & Spa - News & announcementsAMResorts®, an Apple Leisure Group® (ALG) company, has locked in a new resort brand management deal in the island nation of Aruba. The agreement will bring the first Secrets® Resorts & Spa-branded property to the island, with the 600-key Secrets Baby Beach Aruba situated alongside Baby Beach, a popular white sand-lagoon in the Southern part of Aruba, close to San Nicolas. Completion is currently slated for the fourth quarter of 2021.“The Caribbean region remains a main focus of expansion for ALG and we are thrilled to be adding the destination of Aruba to our growing branded portfolio,” said Javier Coll, Executive Vice President and Chief Strategy Officer of ALG. “The island continues to be in high demand, with over one million yearly visitors and the recent emergence of a major luxury eco-tourism market. These factors, along with the Caribbean’s overall forward momentum, give us great confidence in the short and long-term potential of the destination.”The adults-only resort will offer the brand’s signature Unlimited-Luxury® vacation concept, which covers all on-site dining and service options, including reservation-free gourmet a la carte dining offerings, 24-hour room and concierge services, an unlimited premium beverage program, daily refreshed mini bar, daytime activities and live nighttime entertainment all without wristbands.This is the latest milestone in a marquee year for ALG, one of North America’s leading travel, leisure and hospitality management groups. The company, through AMResorts®, is preparing for the opening of two new Caribbean properties in the coming months, with the debut of Dreams Curaçao Resort, Spa & Casino, and Secrets St. Martin Resort & Spa.Recognized as a leader in the luxury all-inclusive sector, AMResorts® currently boosts 66 branded resorts in its portfolio with nearly 9,000 rooms under development. The company possesses industry leading global sales, marketing and brand management platform, and almost 24,000 rooms under several award-winning brands in Mexico, the Caribbean, Central America and Spain.To learn more about the Apple Leisure Group advantage, visit www.algdevelopment.com.
04 Oct 21Partner News
Traveler Information – Coronavirus (COVID-19 )Your safety and well-being are our highest priority. As we face unprecedented times, we’d like ...Read moreTraveler Information – Coronavirus (COVID-19 ) - News & announcementsYour safety and well-being are our highest priority. As we face unprecedented times, we’d like to keep you informed of how we are responding to the situation brought on by COVID-19.Please visit the link below for our latest updates, enhanced policies and general FAQs. Coronavirus (COVID-19) Status
03 Oct 21SPECIALS
AMR™ Collection 20th Anniversary SaleWe’re celebrating 20 years of moments with up to half off your stay!AMR™ Collection 20th Anniversary Sale - News & announcementsWe’re celebrating 20 years of moments with up to half off your stay!
16 Aug 21Partner News
Hyatt To Acquire Apple Leisure Group, Expanding Global Brand Presence In Luxury Leisure TravelLeading resort brand management company marks 20-year milestone with brand update to ‘Celebrate Every Moment’ ...Read moreHyatt To Acquire Apple Leisure Group, Expanding Global Brand Presence In Luxury Leisure Travel - News & announcements
Leading resort brand management company marks 20-year milestone with brand update to ‘Celebrate Every Moment’(August 15, 2021) – Hyatt Hotels Corporation (NYSE: H) today announced that Hyatt has entered into a definitive agreement to acquire Apple Leisure Group (ALG), a leading luxury resort-management services, travel and hospitality group, from affiliates of each of KKR and KSL Capital Partners, LLC for $2.7 billion in cash. The transaction is anticipated to close in the fourth quarter of 2021, subject to customary closing conditions.ALG’s resort brand management platform AMResorts® provides management services to the largest portfolio of luxury all-inclusive resorts in the Americas under the AMRTM Collection brand portfolio, including well-known brands Secrets® Resorts & Spa, Dreams® Resorts & Spas, Breathless® Resorts & Spas, and Sunscape® Resorts & Spas, Zoëtry® Wellness & Spa Resorts as well as the fast-growing Alua® Hotels & Resorts brand, which is expanding in European leisure destinations. The acquisition also includes ALG’s membership offering, Unlimited Vacation Club®, travel distribution business ALG Vacations®, as well as destination management services and travel technology assets. Following the completion of the transaction, ALG’s business will continue to be led by current ALG CEO Alejandro Reynal and the current ALG leadership team. Mr. Reynal will become a member of Hyatt’s executive leadership team and report to Hyatt CEO Mark Hoplamazian.“With the asset-light acquisition of Apple Leisure Group, we are thrilled to bring a highly desirable independent resort management platform into the Hyatt family,” said Mark Hoplamazian, president and chief executive officer, Hyatt. “The addition of ALG’s properties will immediately double Hyatt’s global resorts footprint. ALG’s portfolio of luxury brands, leadership in the all-inclusive segment and large pipeline of new resorts will extend our reach in existing and new markets, including in Europe, and further accelerate our industry-leading net rooms growth. Importantly, the combination of this value-creating acquisition and the $2 billion increase in our asset sale commitment will transform our earnings profile, and we expect Hyatt to reach 80% fee-based earnings by the end of 2024.”ALG’s hotel portfolio consists of over 33,000 rooms operating in 10 countries. The portfolio has grown from nine resorts in 2007 to approximately 100 properties by the end of 2021 and has a pipeline of 24 executed deals with a large number of additional hotels in the development process. ALG’s Unlimited Vacation Club® is an exclusive travel club whose participants enjoy preferred rates and other benefits at AMR™ Collection properties. With over 110,000 members, Unlimited Vacation Club® membership has grown at a compounded annual growth rate of 18% over the last five years.“Combining Hyatt’s deep expertise and global brand footprint with ALG’s strong resort brands, operating capabilities and robust development plans will elevate our differentiated position and create a leader in luxury leisure travel,” said Alejandro Reynal, chief executive officer, Apple Leisure Group. “On behalf of everyone at ALG, I am grateful to our partners at KKR and KSL who supported us in building the platform into what it is today. I am excited to have our team join the Hyatt family and I anticipate a robust growth journey ahead as the industry expands and we are able to provide a best-in-class leisure offering to an even larger group of travelers around the world.”“Today is a great milestone in what has been a story of growth, resilience, and dedication to world-class leisure experiences by an outstanding team at Apple Leisure Group,” said Chris Harrington and Rich Weissman, partners at KKR and KSL Capital Partners, respectively. “There is simply no better home for ALG to continue on its growth trajectory than being part of Hyatt.”Strategic Rationale
- Expand footprint in luxury and resort travel: The acquisition will expand Hyatt’s presence in luxury leisure travel and immediately add approximately 100 hotels and a pipeline of 24 executed deals in Europe and the Americas to its portfolio. Following completion of the transaction, Hyatt will offer the largest portfolio of luxury all-inclusive resorts in the world, will double its global resort footprint, will be the largest operator of luxury hotels in Mexico and the Caribbean, and will expand its European footprint by 60 percent. The acquisition will extend Hyatt’s brand footprint into 11 new European markets, greatly enhancing Hyatt’s growth potential in Europe, a critical region for global growth in leisure travel.
- Expand platform for growth: ALG’s strong developer and owner base will expand Hyatt’s relationships with deeply committed partners in key complementary geographies. Hyatt’s global network of developers and its operational expertise is expected to further accelerate growth of ALG brands. Hyatt plans to apply the combined strength of the teams to expand beyond ALG’s current pipeline in new geographies in which ALG does not currently have hotels.
- Benefit owners: Access to ALG’s owned distribution platforms and its extensive experience in leisure travel are expected to provide significant opportunities for Hyatt’s existing resorts. Owners of AMRTM Collection properties will receive increased access to a much broader collection of brands, and the backing of Hyatt’s global distribution, sales and marketing.
- Increase choice and experiences for guests: The combined resources of ALG and Hyatt will open up expanded offerings and experiences for the benefit of the combined companies' high-end guest and customer base. ALG’s exclusive membership offering, Unlimited Vacation Club®, will bring more than 110,000 highly passionate travelers closer to Hyatt when traveling for a variety of stay occasions apart from vacations. Following completion of the transaction, Hyatt will determine ways in which World of Hyatt and Unlimited Vacation Club® can bring added value and unique loyalty benefits to their member bases while benefitting hotel owners.
- Enhance end-to-end leisure travel offerings through:
- ALG Vacations® as one of the largest packaged tour providers and leisure travel distribution platforms in North America serving Mexico and the Caribbean
- Amstar, a leading destination services management company in Mexico and the Caribbean, and its Hawaii-focused counterpart Worldstar, and
- Trisept Solutions®, its unique leisure travel technology platform.
- Accelerate asset-light strategy:The acquisition of ALG’s asset-light business will meaningfully increase the percentage of revenues and earnings Hyatt will generate from fees. Additionally, Hyatt anticipates fulfilling its current commitment to sell $1.5 billion of hotel real estate in 2021, resulting in a total of over $3 billion of proceeds realized since the asset-sale strategy was announced in 2017 at a combined multiple of over 17x EBITDA as compared to Hyatt’s original estimate of 13x to 15x. Hyatt is further committing to an additional $2 billion in proceeds from the sale of hotel real estate by the end of 2024.
02 Aug 21Partner News
AMResorts® Launches AMR™ Collection To Further Strengthen Market PositioningAugust 2, 2021 – AMResorts L.P. introduces the new master brand AMR™ Collection. Inspired by guests throughout its ...Read moreAMResorts® Launches AMR™ Collection To Further Strengthen Market Positioning - News & announcementsAugust 2, 2021 – AMResorts L.P. introduces the new master brand AMR™ Collection. Inspired by guests throughout its successful 20-year track record, AMR™ Collection brings together six resort brands, each designed for every lifestyle and stage of life, under one trusted name. The new master brand was envisioned to help agents and guests easily select the resort that best fits their needs. The group is also introducing four and five-star collection tiers as part of the repositioning. These categories further define the level of luxury of each resort brand and provide guests with multiple entry points for a luxury travel experience.The launch strategically coincides with the 20th anniversary of AMResorts® and builds on its history of serving loyal resort guests who expect the best vacation experiences and innovation. Twenty years ago, the group reintroduced the all-inclusive concept as a luxury experience. AMResorts®’ innovative approach – which elevated food and beverage, entertainment, world-class spas and beachfront settings – quickly became the industry standard worldwide. The master brand is the result of a successful track record of developing unique brands, now optimized to define and deliver what travelers want into the future. AMR™ Collection is introduced with a new tagline ‘Celebrate Every Moment’, which represents the group’s philosophy and lifelong commitment to creating memories for every lifestyle and stage of life. The resort brands are dedicated to helping guests celebrate all moments without the need for a special occasion. For the collection, ‘Celebrate Every Moment’ also signifies a higher customer lifetime value and further defines the customer journey.“‘Celebrate Every Moment’ captures the feeling we aim to create for every guest through the memories made at AMR™ Collection resorts – it reflects what vacation means for travelers today more than ever,” said Erica Doyne, SVP of Marketing and Communications for AMResorts®. “Throughout our history, and during this past year especially, we have learned that everyday moments are worth celebrating, and AMR™ Collection offers the ideal backdrop to do just that.”Doyne adds, “The AMR™ Collection master brand ties the portfolio together for enhanced recognition and helps consumers connect multiple brands under one trusted name. From a business perspective, the collection’s structure will help cultivate strong and consistent brands and drive revenue through strategic marketing efforts, while increasing the portfolio’s overall enterprise value.”Looking ahead, AMR™ Collection will include new product line extensions to accommodate market segment preferences, and further differentiate the adults-only and family-friendly resorts. By focusing on lifestyle and life stages through the updated brand structure, there is unlimited growth potential for the collection, while the resorts will better meet guest expectations and deliver the most value for their vacation.“For the last two decades, AMResorts® has revolutionized the all-inclusive segment and led the industry in innovation. The AMR™ Collection’s signature vacation concept will continue to do just that,” said Gonzalo del Peón, Group President for AMResorts® Americas & Global Commercial. “Once we’ve raised the bar, we challenge ourselves to raise it again with an eye on the future.”AMR™ Collection includes Secrets®, Dreams® and Breathless® Resorts & Spas, Zoëtry® Wellness & Spa Resorts, Alua® Hotels & Resorts and Sunscape® Resorts & Spas. The company has grown to become one of the largest portfolios of all-inclusive branded luxury resorts in the Americas, tripling in size in the last decade, and is currently experiencing a massive expansion in Europe. The portfolio offers 102 properties across 36 beachfront destinations and eight countries and has been the first to introduce the all-inclusive experience to new locales such as St. Martin and Macao Beach in the Dominican Republic.For more information on the AMR™ Collection and booking your next vacation, visit AMRCollection.com or contact your local travel partner.The term “AMResorts” and “company” is used in this release for convenience to refer to AMResorts, L.P., or one or more of its affiliates, which collectively provide sales, marketing and brand management services to resort and hotel brands under the AMR Collection.About AMR™ CollectionThe AMR™ Collection includes six distinct resort and hotel brands designed to celebrate every moment for every lifestyle and stage of life including Secrets®, Dreams®, Breathless® Resorts & Spas, Zoëtry® Wellness & Spa Resorts, Alua® Hotels & Resorts and Sunscape® Resorts & Spas. The AMR™ Collection of brands is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury®, and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, Panama, St. Martin, and Spain, the 102 award-winning properties under the AMR™ Collection treat every guest to premium accommodations, desirable locations, and extraordinary inclusions. Visit the AMR™ Collection of brands: Secrets Resorts & Spas, Dreams Resorts & Spas, Breathless Resorts & Spas, Zoëtry Wellness & Spa Resorts, Alua Hotels & Resorts and Sunscape Resorts & Spas. AMR™ Collection will manage Now Emerald Cancun until it transitions to the Dreams Resorts & Spas brand.
05 Feb 20Partner News
Apple Leisure Group Celebrates Groundbreaking of Two Resorts in Dominican RepublicExecutives from AMResorts®, an Apple Leisure Group® (ALG) company, today celebrated the start of construction ...Read moreApple Leisure Group Celebrates Groundbreaking of Two Resorts in Dominican Republic - News & announcementsExecutives from AMResorts®, an Apple Leisure Group® (ALG) company, today celebrated the start of construction on two new all-inclusive resorts in Miches, a secluded area in the northeast coast of the Dominican Republic, during a groundbreaking ceremony attended by prominent government officials and local stakeholders. Two of the 18 management deals secured by ALG in 2019, Secrets® Playa Esmeralda Punta Cana and Dreams® Playa Esmeralda Punta Cana are the first AMResorts-branded properties in this region of the country, and bring total number of properties in the Caribbean to 20. During the last decade, AMResorts has increased its branded room inventory by nearly 300% and closed 2019 with over 24,000 rooms.“These new deals underscore ALG’s unwavering commitment to the Dominican Republic and the goal of participating in unique projects that benefit our investors as well as the surrounding communities,” said Alejandro Reynal, CEO of ALG. “We will be working closely with our partners, as well as Miches residents, to ensure we exceed the expectations of the guests, while also bringing true, long-term value to the area.”President of the Dominican Republic, Danilo Medina; Minister of Tourism, Francisco Javier Garcia; and Javier Luque, President of Inversora Playa Esmeralda & Fuerte Group, joined ALG Executive Chairman Alex Zozaya at the groundbreaking ceremony, where plans for the new complex located on Playa Esmeralda, 45 minutes from Punta Cana airport, were unveiled. Luque noted that the development of this project represents a major growth opportunity for the Dominican Republic, especially in the tourism sector, a major driver of the country’s economy.These two new resorts form the backbone of the $400-million Playa Esmeralda hospitality development. Once complete, Playa Esmeralda will encompass nearly 1,500 hotel units, as well as a shared promenade, where guests from all hotels can mingle and enjoy a convention center, a theatre for live entertainment, ample retail offerings, and a state-of-the-art fitness center and spa. The promenade will also serve as the property’s main culinary hub, featuring diverse gourmet restaurants and elevated buffets.On the initial phase, the Secrets and Dreams-branded properties will each encompass 750 luxurious rooms and suites, with 250 accommodations at each resort allocated exclusively for Preferred Club guests. Additional details on each destination below:
- Secrets Playa Esmeralda Punta Cana: Designed with the adults-only concept in mind, this intimate resort will feature four distinct bar concepts, four snack bars and a private lounge for Preferred Club members.
- Dreams Playa Esmeralda Punta Cana: Catering to families, the stunning resort will offer three snack bars, four bars, as well as its own Preferred Club lounge, an Explorer’s Club for Kids with activities for children between the ages of 3 and 12, and a Core Zone Teen’s Club with entertainment for teenagers ages 13 to 17.
AMR™ Collection Meetings & Incentives
Dreams® Aventuras Riviera Maya Debuts Enhancements
Celebrate Every Moment at AMR™ Collection
Introducing the AMR™ Collection
CleanComplete Verification™ Protocols – Spanish
CleanComplete Verification™ and CleanComplete+ Protocols
CleanComplete Verification™ Verification Protocols