Jamaica’s bold culture and natural beauty invites travellers with all interests to experience its allure. Whether you seek adventure, relaxation, cultural immersion, or beachside bliss, Jamaica offers something special for all.   For families   Families can immerse themselves in the island's rich cultural heritage with visits to historical sites like the Bob Marley Museum in Kingston and learn about the music legend’s life and legacy.  Alternatively, for those feeling brave, the Rose Hall Great House in Montego Bay is where history and mystery intertwine. Explore the mansion's opulent rooms and hear tales of the infamous White Witch, Annie Palmer, who is said to haunt its halls.   Animal enthusiasts can hand-feed colourful Jamaican hummingbirds at the Rocklands Bird Sanctuary, explore the serene Blue Hole Gardens and Falls to encounter diverse plant and animal species, or embark on a thrilling safari tour at the Black River Safari to spot crocodiles and exotic birdlife in their natural habitat.   With all-inclusive resorts catering to families and offering child-friendly amenities, Jamaica ensures that every family member is catered to. Resorts such as Grand Palladium Jamaica Resort and Spa and Beaches Resorts offer facilities and activities for all ages.   For adventure seekers    Thrill-seekers will find excitement at Mystic Mountain in Ocho Rios, where visitors can zipline through treetops, race down a bobsled track, and enjoy scenic chairlift rides. Explore the vibrant underwater world through snorkelling excursions at Doctor's Cave Beach or the protected Negril Marine Park. For an educational adventure, head to Yaaman Adventure Park in Ocho Rios, where tractor rides, and farm animal interactions await.   For those seeking an exhilarating experience, try cliff jumping at the famous Rick's Café in Negril or embark on an exhilarating ATV or dune buggy adventure through the rugged terrains of Jamaica.   For the romantics   The island of ‘one love’ is home to unique romantic experiences for couples looking to strengthen their bond and create long lasting memories.   Set sail on a romantic adventure aboard a luxurious catamaran sunset cruise, where couples can sit back and enjoy the costal views whilst sipping on tropical cocktails with their loved one. At night, lovers can explore the magic of the Luminous Lagoon in Falmouth. The lagoon shimmers and glistens as the dinoflagellates are disturbed, producing a glow of bright blue-green hues that reflect the silhouettes of fish and other objects in the water, creating an enchanting experience.   Alternatively, couples can embark on a romantic horseback ride on the beach and experience a mix of walking, trotting, and cantering, allowing travellers to enjoy the thrill of riding at various paces.   Unwind and rejuvenate together at one of Jamaica's luxurious couples' resorts, offering private villas, pampering spa treatments, candlelit dinners and secluded beaches, ensuring a romantic getaway like no other. Luxury couples' resorts on island include Couples Resorts, Secrets Resorts and more.   For foodies   Jamaica's award-winning culinary scene offers something to satisfy even the most discerning palates, making it a true melting pot of fresh food, flavours, and warm hospitality.   Home to succulent curry goat, spicy jerk chicken, buttery beef patties and its national dish, ackee and saltfish, Jamaican food is a feast for the mouth and eyes.   Culinary excellence in Jamaica is celebrated throughout the year with various food events taking place on island. Spring welcomes the annual Jamaica Blue Mountain Coffee Festival that offers an immersive experience for coffee enthusiasts, including farm tours, culinary trails, tastings, demonstrations, and cultural performances, showcasing the unique qualities and benefits of the renowned Jamaican Blue Mountain Coffee. In August, Mobay Jerk & Food Festival takes place and provides holidaymakers with a complete "day out" from food to performances, celebrating the incremental role of jerk cooking in Jamaican cuisine. The Jamaica Food & Drink Festival is set to take place 7-10 November this year, where the island’s capital, Kingston, will come alive with a celebration of the island’s cuisine with some of the best chefs in attendance. Similarly, the annual Food, Rum & Reggae Festival located by Treasure Beach, taking place 22-24 November, invites visitors to immerse themselves in the island's culinary, spirits and music offerings over a multi-day celebration. The programme includes boat excursions, food and cocktail experiences, live reggae concerts, and an array of local vendors and artisans showcasing the unique flavours and cultural richness of the South Coast.   For the sport obsessed   Jamaica's rich sporting heritage is celebrated across the island, offering visitors a unique opportunity to experience the country's athleticism first-hand. The picturesque Sabina Park cricket ground in Kingston, famous for hosting thrilling international matches allows visitors to immerse oneself in the nation's sporting passion. Travellers can also participate in a variety of activities, such as hiking the Blue Mountains or joining a local football match, to truly embrace the competitive spirit that runs through the heart of Jamaican culture.   Don’t miss the Jamaica Reggae Marathon that takes place every December. This one-of-a-kind running event seamlessly blends the country's rich sporting heritage with its vibrant musical culture against the stunning natural backdrop of Negril's world-famous beaches and sunsets.   For music lovers    A cultural pilgrimage for music aficionados like no other, exploring Jamaica offers enthusiasts the unique opportunity to immerse themselves in the roots and rhythms that inspired Bob Marley's timeless music. From the vibrant streets of Trench Town to the lush hills of Nine Mile, visitors can walk the path that shaped the reggae legend's extraordinary life.   On a winding musical pilgrimage in a traditional Jamaican country bus, fans can travel from Ocho Rios through Marley’s birthplace and final resting place, and up narrow lanes to the mountain village of Nine Mile with Chukka’s Reggae & Culture on Zion Bus Line. One of the highlights of the music calendar is the renowned week-long celebration that is Reggae Sumfest in Montego Bay, taking place between 16-22 July. Discover talented musicians and new music at this flagship festival dedicated to showcasing the island’s indigenous reggae music.   This summer, escape to the sun-drenched shores of Negril for the ultimate music-fuelled beach getaway at Dream Weekend, from 2-6 August 2024. Enjoy the island's pulsing rhythms among stunning natural beauty with an unbeatable line-up of DJs, excursions and unforgettable experiences.   For those who want to fully immerse themselves in the sea of colourful, show-stopping costumes, intoxicating music and sizzling street food, then Jamaica carnival is a must. Revellers can enjoy the ultimate carnival experience and dance the day and night away at the annual Carnival in Jamaica taking place across Ocho Rios, and Kingston in April 2025.   Regardless of the time of year that you travel, Jamaica has music at the heart of its culture.

  The allure of sun-drenched beaches, vibrant culture, and world-class music festivals in Jamaica becomes irresistible. Immerse yourself in the heart of Caribbean rhythms at Jamaica's most celebrated music festivals. Mud-laden camping and wellies are a thing of the past, let Jamaica's sun-soaked festivals reignite your spirit.   From the iconic Reggae Sumfest to the eclectic Mocha Fest and the high-energy Dreams Negril, Jamaica offers a musical paradise that celebrates life, culture, and community.   Here's why Jamaica should be your ultimate summer escape:   Reggae Sumfest: The Pinnacle of Reggae Music. 14-20 July 2024   Kick off your Jamaican adventure with Reggae Sumfest, the island's premier reggae music festival held annually in Montego Bay. Known as "the greatest reggae show on Earth," Reggae Sumfest showcases the best in reggae, dancehall, and international music. Imagine dancing under the stars to the soulful sounds of reggae legends and contemporary stars, all while surrounded by the warmth of Jamaican hospitality. The festival's electrifying atmosphere and stunning beachside setting make it a must-attend event for music lovers. This year’s headliners include: Beres Hammond, Babyface, Capletone, Luciano and Dexta Daps.   Dreams Negril: A Beachside Music Extravaganza. 2-6 August 2024   Cap off your festival journey with Dreams Negril, another iconic event held in Negril that promises an unforgettable experience. Dreams Negril is renowned for its stellar line-up of DJs and artists, performing across multiple stages set up along the pristine beaches. The festival offers a unique blend of musical genres, from reggae and dancehall to hip-hop and EDM, ensuring there's something for every music enthusiast. The seamless blend of breathtaking scenery, pulsating music, and a friendly, laid-back vibe makes Dreams Negril a standout on the festival calendar. The festival's vibrant energy, coupled with the stunning backdrop of Negril's famous Seven Mile Beach, creates an unparalleled festive atmosphere.   Best Weekend Ever: The Ultimate Music Festival Experience. 2-6 August 2024   Join in Jamaican Independence festivities at the Best Weekend Ever Music Festival, an event designed to deliver exactly what its name promises. Head to the lush, tropical surrounding of Ocho Rios. This festival combines the best elements of Jamaica's vibrant music scene, featuring a diverse lineup of top artists, interactive experiences, and unbeatable beachside fun. Whether you're a reggae aficionado, a dancehall devotee, a soca queen or just looking to enjoy some incredible live music, Best Weekend Ever offers something for everyone. Immerse yourself in the infectious rhythms, stunning views, and unforgettable moments that define this extraordinary festival.   Pack your bags, embrace the island vibe, and get ready for a summer filled with unforgettable memories and infectious rhythms. Jamaica is calling – are you ready to answer?  

On the heels of Jamaica's strong recovery from the COVID-19 pandemic fallout, the 2023 forecast shows that the destination is on track to achieve 11% growth. Gross foreign exchange earnings for the 2023 calendar year are also forecasted to reach $4.12 billion USD, an estimated 13.3% increase on the previous year‟s earnings.   The announcement was made at FITUR, the largest tourism trade show held annually in   Spain. With thousands of participants each year, the fair is the global meeting point for tourism professionals and the leading trade fair for inbound and outbound markets in Latin America.   “Jamaica‟s tourism is back, and our recovery continues to outpace our earlier projections. We are now in growth mode and to achieve this in double digits for this year is huge. It will mean more jobs and more earnings for workers and the island‟s economy. Tourism is Jamaica‟s lifeblood and driver of economic growth and the industry‟s growth means the country‟s growth," said Hon. Edmund Bartlett, Minister of Tourism.   The projected growth is based on Jamaica's primary markets registering growth over the previous period, with Canada strengthening its position to deliver 38.7% growth, the U.S. showing steady growth of 7%, and UK/Europe primarily demonstrating growth of 5.3% through the Eastern European markets.   “We could not achieve these successes without our partners. Our airline partners, tour operators, travel agents and so many more have contributed to the destination remaining top of mind and accelerating our recovery. The Jamaica Tourist Board‟s focus on an integrated sales and marketing strategy, which is embedded in the pervasive use of new technologies along with a focus on new and emerging markets, has allowed the destination to leapfrog its own projections for growth,” said Donovan White, Director of Tourism.   Last year, Jamaica welcomed 3.3 million visitors and registered a remarkable recovery of earnings compared to pre-COVID earnings of 2019, with total estimated revenue of $3.63 billion USD. As the destination recovery has outpaced earlier projections, there is a high possibility that full recovery could be realized a year earlier than predicted.

Minister of Tourism, Hon. Edmund Bartlett has lauded Nigerian International music star, Burna Boy for a stellar performance, which attracted thousands of locals and visitors to the island's capital, Kingston on December 18, 2022. The heightening exposure of Jamaica brought by American Music stars Cardi B and Offset was also welcomed as the celebrity couple vacationed on the island recently to celebrate Offset’s birthday. "I applaud African superstar Burna Boy for his fantastic performance at the National Stadium on the weekend, which was certainly a must-see event for many of our locals, and indeed visitors to the island, who flocked Kingston to attend this massive entertainment offering. Likewise, having Cardi B and Offset here was another big plus too”, said Minister Bartlett. "Entertainment remains an important value-added product which we will continue to utilize strategically within the tourism industry to enhance the sector's growth. In fact, it is one of the passion points of our visitors and one of the many reasons why persons travel to Jamaica yearly. We therefore look forward to many more private-sector-led events in the near future, which will continue to positively impact our tourism sector and the many small and medium entrepreneurs who benefit from them," he added. The GRAMMY-winning Burna Boy announced his Love, Damini Summer 2022 Tour shortly after his record-breaking, sold-out debut at Madison Square Garden. On December 18, at the National Stadium in Kingston, Jamaica, the Caribbean portion of the tour came to an end with performances by Popcaan, Toni-Ann Singh, and Lila Ike. "Jamaica continues to be the Caribbean's celebrity playground, with recent visits from other musicians like rappers Cardi B and Offset. There are several others, global celebrities, who have vacationed or are currently vacationing quietly, and they are very appreciative of the relaxed non-paparazzi like Jamaican culture, thereby allowing them to vacation in peace. Villas are the priority, but we do have many who have or are currently staying at known luxury hotels, Airbnbs and even some all-inclusives," said Delano Seiveright, Senior Advisor and Strategist in the Tourism Ministry. “On our part, we will continue to develop and promote our country around the world in order to encourage other major international celebrities to visit the island," Seiveright added. According to recent projections, Jamaica will see its strongest winter travel season ever this year, with anticipated record arrivals of 950,000 stopover visitors and 524,000 cruise passengers respectively. This is the highest volume of visitors the country has ever experienced — nearly 1.5 million for the entire season.

Minister of Tourism, Hon Edmund has announced that Jamaica has earned USD $5.7 billion since reopening its borders in June 2020. The data also shows that the island welcomed over 5 million visitors over the same period. The announcement follows the destination’s strong tourism recovery efforts that resulted in its best summer ever according to arrivals figures.   For the summer period, the island recorded over 224,000 stopover arrivals in June while 2019 June figures show 222,000 arrivals.   “These phenomenal earnings and arrivals figures are truly a testament to the hard work of my Ministry, its public bodies and our many stakeholders and partners. Through our thought leadership, Jamaica was able to reopen its borders at the height of the pandemic and remain open to allow visitors to travel to the island safely and seamlessly.   This strong recovery is happening even amidst the disruptions that the pandemic is causing in the airline industry with flight cancellations and supply chain disruptions,” said Minister of Tourism, Hon Edmund Bartlett.   The Minister made the announcement at the Caribbean Hotel and Tourism Association’s Travel Marketplace, in San Juan Puerto Rico, where he is participating in the private-public partnership panel to discuss intra- Caribbean air connectivity, multi-destination marketing, and public policies for labor and employment, among other industry business matters.   Since reopening in June 2020, the island has welcomed approximately 5,173,000 visitors including stopover arrivals and cruise passengers.   “Tourism is a key driver in the overall economic recovery for Jamaica and these numbers augur well for the economy, lives and livelihoods. To have already earned USD $5.7 billion is huge given the major disruption caused by the pandemic,” added Minister Bartlett.   The island was one of the first destinations to reopen amidst the global coronavirus pandemic through its robust health and safety protocols and World Travel and Tourism Council approved resilient corridors. These innovative approaches allowed for the safe reopening of borders and travel and tourism activities.   “These numbers validate the hard work of our team and prove that our ideas and innovations are successful. We will continue our efforts to recover stronger as we work to surpass our 2019 achievements,” said Donovan White, Director of Tourism, Jamaica Tourist Board.  

  Jamaica sells itself easily as a hassle-free escape on the shores of paradise. But there is so much more to Jamaica – a land of interior beauty, cultural curiosities, great food and historical intrigue – that travel advisors who delve just a bit further will discover how to send clients on a quest for their own authentic experience of the island. The destination has upgraded its training with refreshed content while also reinforcing benefits across its portal.  

GRADUATES ARE ELIGIBLE FOR ONE LOVE REWARDS. MORE INFORMATION BELOW.

   

Offerings to Help Increase Your Sales

  An engaging overview of Jamaica's regions with details on the bounteous offerings that define each one: uninhibited Negril, vibrant Montego Bay, mystical Ocho Rios, glamorous Port Antonio, cultural Kingston (plus an infamous sunken city), and rugged and refined South Coast   An opportunity to become a Weddings Specialist and learn why Jamaica ranks high for couples seeking to tie the knot   A portal offering up-to-date information on products, special promotions, new attractions and events; chances to connect with supplier/partners; downloadable brochures and videos   Access alerts regarding fam tours for graduates only Participation as a graduate in the One Love Rewards Program (see box below for details) And more!   Agents certified through The Travel Institute can earn credits toward maintaining their certification upon completion of this course.    

One Love Rewards Program

  Graduates are eligible to join One Love Rewards! Monthly award of $300 to the top-booking Jamaica agent of 10 or more bookings. For each of your valid bookings you enter you will receive points to purchase items from the One Love Rewards store!    

Jamaica is easing Covid-19 entry rules and lifting its indoor mask mandate. The Jamaica Covid testing Tourist Board said it will drop pre-departure PCR testing. These are ‘important strides’ for the country to boost international visitation, said Edmund Bartlett, Jamaica's Minister of Tourism.” We are optimistic that these simpler requirements will serve to increase the appeal of Jamaica as a premier destination.” Visitors are asked to continue ‘observing best practices for health and safety,’ the JTB said. The US Centers for Disease Control and Prevention recently downgraded Jamaica to ‘low’ Cobid-19 risk.  

Foreign visitors to Jamaica are no longer required to obtain travel authorization to enter. Travellers 12 years and older only need to provide a negative test result. Additionally, travellers to Jamaica no longer face travel-related quarantine measures. “Eliminating quarantines and the need for travellers to receive approval of the Travel Authorization form are key steps in relaxing our travel protocols,” said the Hon. Edmund Bartlett, Minister of Tourism, Jamaica. “We are confident that these refreshed entry requirements will increase the appeal of Jamaica as a destination of choice.” Jamaica has recently shortened the isolation period required for US travellers who test positive for Covid-19, in keeping with CDC recommended guidelines, and eliminated quarantine restrictions for fully vaccinated business travellers who present a negative PCR test. “We are continually reviewing our Jamaica CARES program and travel protocols to align with best practices and ensure that Jamaica retains its position as a leading tourism destination,” said Donovan White, Director of Tourism, Jamaica Tourist Board. “

  Tourist Board to Hit the Road, Meet with Travel Partners Across the U.S. and Share Updates on Tourism Product Offerings   The Caribbean’s leading tourist board, the Jamaica Tourist Board (JTB), today announced its new national sales campaign, ‘Fall in Love with Jamaica Again and Again.’ The campaign includes special offers for bookings made through August 25, 2021, as well as an extensive in-person seminar series to valued travel advisor partners across the Northeast and Midwest.   “We are seeing positive signs indicating Jamaica is well on its way to recovery. Our visitation growth continues to exceed expectations, and now is the perfect time to launch a national effort to educate our travel partners and meet the pent-up demand for travel,” said Donovan White, Director of Tourism for the JTB. “Throughout the past year, we’ve continued to invest in our tourism product offerings, and we’re proud to offer visitors a safe and world-class destination experience in Jamaica.”   Beginning on August 17 and continuing through November 4, the seminar series will include 21 presentations per region where the JTB’s business development officers will meet in-person with travel advisors and share important product updates and offers. More than 3,000 travel advisors are expected to attend. Partners can view the full schedule of seminars and register at www.visitjamaica.com/usa/seminars/.

Minister of Tourism, Hon Edmund Bartlett (C), greets Daynel Williams, 4th L, Jamaica’s one millionth visitor at the Sangster International Airport in Montego Bay (MBJ). Sharing in the milestone moment are, from L-R, Director of Tourism, Donovan White; Shane Munroe, CEO MBJ; Kerry Ann Quallo-Casserly, Commercial Director; Nadine Spence, Area Chair Jamaica Hotel and Tourist Association (JHTA); and Audley Deidrick, President of MBJ. Daynel’s father Austin Williams (2nd L); mother Jennifer Williams (front row); and children Keon and Keona Francis, were also present.    Yesterday (Sunday, August 15), the Jamaica Tourist Board welcomed the arrival of the destination’s millionth visitor to the Sangster International Airport, a significant milestone since the country’s borders reopened on June 15, 2020. Daynel Williams, who arrived on JetBlue flight 1179 from New York, was greeted by the Minister of Tourism Hon Edmund Bartlett, Director of Tourism Donovan White and other tourism partners.   “The arrival of Daynel Williams, our millionth visitor since safely reopening, is an exciting milestone in Jamaica’s tourism recovery,” said Bartlett. “This moment is a testament to the hard work from all of our tourism workers and the success of the Jamaica CARES program, which has above all else, prioritized the health and safety of Jamaican citizens and visitors.”   Since reopening, Jamaica has successfully implemented the Jamaica CARES program that includes extensive health and safety protocols, entry testing, COVID-19 training for hospitality workers and travel authorization for every guest visiting the island. COVID-19 compliance certification is also required for hotels and attractions to ensure the safety of staff and guests.   “This is the fastest we have achieved one million visitors starting from zero arrivals and we are already seeing the signs of recovery with tourism workers being back on the job and earnings reaching US $1.5 billion,” added Minister Bartlett.   The extensive health and safety protocols have contributed to the continued rise of Jamaica’s visitor arrivals. Tourism levels for 2023 are currently projected to hit 3.7 million visitors and $3.5 billion in revenue, with 2024 on track to surpass 2019 levels with 4.2 million visitors and $4 billion in tourism revenue.   “We’re so proud of the Jamaica tourism sector and honoured by the influx of support since reopening 14 months ago,” said White. “Jamaica has so much to offer visitors, and I’m thrilled to see one million guests take advantage of our country’s diverse amenities and attractions.”   Minister of Tourism, Hon Edmund Bartlett (C), presents Daynel Williams, 2nd L, Jamaica’s one millionth visitor to the island, with a free stay courtesy of Royalton Resorts. Looking on are Shane Monroe, CEO of MBJ; Kerry Ann Quallo-Caserly, Regional Commercial Director, Blue Diamonds Resorts; and Clifton Reader, President of the JHTA. 

Jamaica has now reopened borders to UK based travellers after banning flights for several months. The ban was imposed under Jamaica's Disaster Risk Management Act in December 2020, due to the discovery of the fast-spreading UK variant. Several other countries also imposed similar travel bans.  The ban was lifted due to the fact 'close to 50% of UK residents have received their second dose of vaccinations,' said Minister of Tourism Edmund Bartlett.   Read full story

Sandals Resorts International plans to add three new hotels in Jamaica. SRI Executive Chairman Adam Stewart said Sandals Resorts will transform two all-inclusive resorts in Jamaica it acquired last year - the former Jewel Dunn's River Beach Resort & Spa in Ocho Rios and Jewel Runaway Bay Beach Resort & Waterpark. In addition another property will take shape on a parcel of beachfront land adjacent to the Ocho Rios resort. It will transform them into three distinct resorts under the Sandals and Beaches brands. The Dunn's River property will become Sandals Dunn's River. "My father grew up on the beach in Ocho Rios and this hotel, the first of its kind when it was built in the 1950s, captured the era's glamour and sparked his imagination.  When it became available, we jumped at the chance to bring the hotel back into the Sandals fold," said Stewart. It will receive a top-to-bottom renovation with the adjacent ocean-front land transformed into an additional brand-new resort. The Runaway Bay resort, located midway between Ocho Rios and Montego Bay, will also undergo extensive redevelopment to become Beaches Runaway Bay Resort. It becomes the third family-friendly Beaches Resort in Jamaica. On completion, the hotel will feature about 400 one, two, three and four-bedroom suites. Guests of Beaches Runaway Bay also have access to Runaway Bay Golf Club and its par-72, 18-hole championship golf course.