Visit Orlando has rolled out a new Student and Youth Travel specialist module within its Orlando Travel Academy. The online training resource platform provides travel advisors with an additional tool to boost their knowledge of Orlando. The module will now offer travel advisors resources tailored to student and youth group travel. "Orlando is ranked one of the top student travel destinations," said Casandra Matej, President and CEO of Visit Orlando. Key highlights of the student and youth travel module include: Comprehensive destination information tailored to the interests and preferences of student and youth travellers. Insights into Orlando's top attractions, accommodations, transportation and entertainment offerings suitable for educational or performance groups. Guidance on planning educational trips, youth sports events, performance tours and other specialised group travel experiences. Tips for managing group logistics and maximising value for student and youth group travel clients. Interactive quizzes and assessments to reinforce learning and earn certification as an Orlando Expert. The Orlando Travel Academy offers travel advisors on-demand sales planning resources available on any device, including interactive modules, webinars and training videos. Orlando Travel Academy graduates also gain access to exclusive offers upon completion of the program. Designated ‘Certified Orlando Experts’ can take advantage of up to 20 offers ranging from complimentary attractions tickets to airline perks.

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Visit Orlando has appointed AVIAREPS as its global representative across Latin America and Europe. The local tourism expert teams will be responsible for Visit Orlando's tourism trade sales representation in key markets the UK, Brazil, Mexico, Colombia, Germany and Ireland. It will do project work in Canada, as well as in secondary markets Argentina, Peru, Ecuador, Denmark, Sweden, the Netherlands, Norway and Finland. With owned offices in all key countries , AVIAREPS will implement a trade sales concept which can be adapted locally to each market. Duties include supporting Orlando tourism sales strategies and activities, in-market training and ensuring the trade is kept up to date. This will complement Visit Orlando's efforts to drive international visitors to Orlando. AVIAREPS will provide Visit Orlando with research and market intelligence, as well as MICE services. Casandra Matej, CEO of Visit Orlando said: "AVIAREPS can adapt concepts to each individual market to promote Orlando with the ultimate goal of increasing visitor numbers.” “The teams specifically provide the travel industry with personalised service and education." Visit Orlando is the official destination organisation for Orlando, Florida. It is the third-largest city in Florida and one of the most-visited cities in the world.

Orlando maintained its ranking as the country’s top tourist destination. Visit Orlando announced 74 million annual visitors in 2022, up 25% on 2021. It puts Orlando tourism at 98% of pre-pandemic levels. "This past year proved to be a key recovery timeframe for Orlando's tourism industry, with a lot of pent-up demand," said Casandra Matej, CEO of Visit Orlando. "Our new international brand launch and marketing initiatives helped Orlando maintain its leadership position." The uptick comes off the back of the new Unbelievably Real brand launch, first introduced in May 2022 to domestic visitors. It was then rolled out in the UK, Ireland, Canada, Brazil, Mexico, Colombia, Chile and Peru. In 2022, domestic leisure visitation completely recovered with a new record of 61 million visit. International visitation is now at 75% of pre-pandemic levels, reaching 4.9 million in 2022. Canada, UK and Brazil were the top three international markets. The new high speed rail service connecting Orlando and Miami is expected to boost visitation further.

  As one of the most sought-after destinations in the U.S., Orlando maintains its popularity as one of the top places for summer holidaymakers and promises an array of new experiences for visitors planning their next trip to the Theme Park Capital of the World. In addition to new attractions at Orlando’s theme parks, the destination is offering up even more new adventures ranging from a new golf entertainment venue from Tiger Woods to an alcohol-free speakeasy concept.   “Orlando is ready to welcome summer travelers with unforgettable new experiences,” said Casandra Matej, president and CEO for Visit Orlando. “Whether you’re a theme park expert or a first-time visitor, there's always something new to discover in Orlando with a variety of new hotels, unique restaurants and one-of-a-kind attractions to explore and create new vacation memories.”   Continuous updates on what's new in Orlando can be found at VisitOrlando.com, the official visitor information source for the destination. On the website, visitors can also make an appointment for a complimentary, personalized one-on-one Vacation Planning Service with one of Visit Orlando’s vacation planning experts for advice and guidance on building the perfect itinerary.  

1. Guardians of the Galaxy: Cosmic Rewind, EPCOT’s first “other-world” showcase pavilion opens May 27, featuring a new storytelling coaster that rotates 360 degrees to focus on the action, including the first reverse launch on a Disney coaster.
2. Ice Breaker, SeaWorld Orlando’s first launch coaster features four launches, both backwards and forwards, culminating in a reverse launch with a 93-foot-tall spike with 100-degree angle, the steepest vertical drop in Florida.
3. Aquatica Orlando’s newest water slide, Reef Plunge, offers eye-catching translucent cutouts and rings with twists and turn though 330 feet of fiberglass. A vibrant array of marine life, Commerson’s dolphins, leopard sharks and a variety of other cold-water fish are also part of the new dynamic habitat.
4. PopStroke, a golf entertainment venue created in partnership with Tiger Woods, will offer a menu of handhelds and pizzas to enjoy from the indoor-outdoor dining room overlooking two 18-hole miniature golf courses. PopStroke even has an app to automatically keep track of scores on the course and is set to open in May at Waterford Lakes Town Center.
5. Take a short drive to explore Orlando’s local neighborhoods and experience The BANDBOX – Orlando, Central Florida’s first alcohol-free speakeasy cocktail tasting lounge and vintage shop, will open this summer at Ivanhoe Village in Downtown Orlando.
6. Immersion at London House, a new boutique restaurantby Chef Rikku Ó'Donnchü, features a tasting menu-only concept with a sensorial dining experience focused on science, climate change, sustainable farming and zero waste, where texture, scents and sounds are as important as taste.
7. The New York Beer Project,set to open this summer in Winter Garden, will resemble an indoor beer garden complete with a gastropub, sidewalk bistro and up to 20 craft beers on tap.
8. Three-time James Beard Award semifinalist and “Top Chef” contestant Chef John Tesar has brought his concept Knife Burger to the JW Marriott Orlando. Featuring a slightly more expanded menu than the original Texas location, the poolside restaurant offers classic, high-quality burgers as well as seafood burgers and salads, all made with the finest ingredients.
9. The Tuscan-inspired, 126-room ette Hotel Orlando opens in June near Disney World. Focusing on wellness as an alcohol-free property, the hotel offers culinary experiences in partnership with Michelin Star Chef Akira Back, along with The Spa at ette, with services for everyone from the modern minimalist to the unruly naturalist. 
10. AC Hotel by Marriott Orlando Lake Buena Vista will offer a state-of-the-art, 24-hour fitness facility, inventive chef-tailored dining and signature cocktail service. The property is set to open June 2022.

Enterprise Florida, Inc.'s voted to award $10 million in funds to support the Miami and Orlando bids to be selected as U.S. host cities for the 2026 FIFA World Cup. The funds will support the cities' planning and operational needs in hosting fans during the tournament. It would support security, transportation and other infrastructure needs, with $5 million grants going to the Greater Orlando Sports Commission and the Greater Miami Convention and Visitors Bureau.   Read full story

Latest data shows Florida tourism is booming. Q3 (July to September) 2021 estimates by Visit Florida recorded 32 million visitors to Florida, which is up .3% from 2019 and 60% from last year. It was virtually all domestic visitors during the quarter although borders have now reopened. Orlando International Airport posted the highest passenger traffic during the quarter with 5.3 million flyers, up 200% from 2020.   Read full story

Michelin and Visit Florida together revealed an expansion of The Michelin Guide, with the announcement of The Michelin Guide Miami, Orlando and Tampa. "Michelin Guide inspectors look forward to discovering the culinary landscape in Miami, Orlando and Tampa," said Gwendal Poullennec, international director of the Michelin Guides. The inaugural edition for Guides to Miami, Orlando and Tampa will be announced in 2022. The new restaurant selections will join Michelin's selection of top rated hotels in Florida, curated by Tablet Hotels, the hotel experts at the Michelin Guide. "Visit Florida, along with our destination partners, Visit Orlando, Visit Tampa Bay and the Greater Miami Convention and Visitors Bureau, are thrilled to partner with Michelin to develop a Michelin Guide to further establish Florida as a world-renowned culinary destination," said Dana Young, President and CEO of Visit Florida. "This gives Florida the opportunity to highlight the dynamic and unexpected culinary adventures the Sunshine State has to offer."