Nate Huff, Senior VP of Tourism Exchange, explains how the platform helps small to midsize businesses in the U.S. connect to global Online Travel Agencies (OTAs) and tour operators. By targeting unique local experiences and accommodations, the platform enhances destination marketing efforts, especially during shoulder seasons. While Tourism Exchange focuses on connectivity rather than product validation, it works alongside existing services to introduce new experiences to international markets. Huff envisions a future where thousands of small businesses gain global exposure, helping diversify and expand the U.S. tourism landscape.
