Cruise demand grows as holidaymakers plan to spend more time at sea

 

A new customer survey from cruise specialist cruise.co.uk has revealed rising loyalty to holidays at sea, with 75% of respondents taking at least two voyages per year.

 

And over a third (35%) said they plan to take a higher proportion of cruises in the future, marking an increase on 2025 of 17%. Meanwhile, 51% of first-time cruisers plan to sail again.

 

Younger travellers are showing the strongest growth in intent. Among under-35s, 41% said they expect to take a higher proportion of cruise holidays over the next two years, up from 36% last year.

 

Tony Andrews, managing director of cruise.co.uk, said: “These results highlight just how embedded cruising has become for a large part of our customer base. Seeing such a high proportion of travellers taking multiple cruises each year, and planning to increase that further, speaks volumes about the value, variety and ease that a holiday at sea offers.

 

“What’s particularly encouraging is the intent we’re seeing from both younger and first-time cruisers. Once people experience how easy it is to visit several destinations in one trip, without sacrificing comfort or value for money, cruising quickly becomes the go-to holiday choice.”

Learn more about Cruise.co.uk