Ex Livn CEO Mark Rizzuto joins AWG (Attraction World Group) - TravelMole

Ex Livn CEO Mark Rizzuto joins AWG (Attraction World Group)

Sunday, Feb 19, 2023 0


Group CEO Olly Nicholls eyes expansion into Australia and Asia with industry expert joining the ranks of the AWG senior team


Attraction World Group, a leading provider of attraction tickets and experiences worldwide, is pleased to announce that Mark Rizzuto has joined the company as its new Business Development Director – New Markets based in Sydney. In this role, Rizzuto will identify and pursue new growth opportunities in Australia and Asia for the company and work with the commercial team to expand its global reach.


Rizzuto is a highly respected figure in the travel industry, with over two decades of experience in senior management positions. He was the CEO of Livn, a global distribution system for tours and activities, and a model he successfully grew into one of the world’s leading B2B providers. Before Livn, he held senior roles at Qantas, Travelport, Interglobe, Helloworld, and Virgin Australia, where he headed their global distribution and e-commerce models.


“We are delighted to welcome Mark to the AWG team,” said Olly Nicholls, Group CEO of Attraction World Group. “His extensive travel industry experience and proven track record of building successful businesses will be invaluable as we expand our offering and reach new markets. I have known Mark for several years and have always loved his outlook, industry knowledge and how aligned we are with the experiences industry’s future. With our Commercial Director Isabel Beckerman, Mark will be pivotal in opening new markets for AWG and bringing new opportunities that we never thought possible.”


Rizzuto commented: “Olly and the Attraction World team have proven the value of their model across the markets they operate in today. As the travel sector continues to recover and grow, AWG’s easily availed partner products provide resellers with exciting content that enhances service delivery and unlocks meaningful value for experience-hungry end-consumers.


This is a ‘can do’ company that has strong people values under an open umbrella of diversity, inclusion, and opportunity. I am genuinely excited to be joining AWG at a time when it is expanding its horizons across new geographies and new distribution verticals that allow for me to add value via experience gained through living and working across the Australian and Asian markets.”


Beckerman commented:


“Over the course of the next few months, there will be further announcements regarding new partnerships we have recently secured outside of our traditional UK market with several of the industry’s leading travel brands as we continue to solve in collaboration with our partners at PrioTicket on a global basis the challenges that Airlines, Cruise Lines, Tour Operators, and municipalities faces in putting the right experience in front of the customer at the right time. We have the best solution in the market today, and it will propel AWG into the number one global position in 2023 as the B2B marketplace,” said Beckermann.


Attraction World Group is a leading provider of attraction tickets and experiences, offering over 20,000 products in more than 50 countries. The company partners with travel agents, tour operators, airlines, and other travel companies to distribute its products globally. With Rizzuto on board, the company is well-positioned to expand its reach further and take advantage of new growth opportunities.

Learn more about Attraction World

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