Expedia TAAP incorporates AI for their 100,000 registered agents

Thursday, Apr 25, 2024 0

Phoebe Bush, Director Of Travel Agent Distribution at Expedia’s Travel Agent Affiliate Program (TAAP) explains how TAAP has been empowering travel agents for nearly 15 years, evolving from a simple consumer site replica to a sophisticated tool tailored to meet agents’ distinct needs. Designed to save time and enhance client experiences, TAP provides extensive inventory access and seamless booking management technology. This efficiency allows agents to reinvest time into growing their business, supported by tools like social media templates included in the travel advisor toolkit. TAAP incorporates AI, enhancing support capabilities through an AI-enabled chat function, and facilitating multitasking for agents with real-time support and a written interaction record. With over 100,000 agents worldwide, TAAP continues to expand its features, anticipating further enhancements in supply relationships and optimized distribution, aimed at offering unique rates and properties specifically beneficial to agents.