G Adventures smashes Black Friday and Cyber Sale records, fueled by second biggest sales day in 35 years

Wednesday, Dec 17, 2025 0

G Adventures is wrapping up 2025 with a bang, celebrating its most successful Black Friday/Cyber Sale ever. With travellers eager to lock in life changing trips at unbeatable prices, the sales period saw over 30% increase in global sales and 26% increase in UK & Ireland sales year-on-year, led by Black Friday, G Adventures’ second highest global sales day on record.

Originally ending on 30 November, the demand was so strong that G Adventures rolled out an extended Cyber Week through to 5 December, giving even more travellers the chance to book their dream 2026 trip at an incredible price.

Travel agency partners in UK & Ireland were the superstars of the season, driving remarkable sales, a testament to the continued strength of the travel trade and the strong appetite for immersive and experiential travel adventures among customers.

“It’s been a massive year for G Adventures with incredible innovation and record-breaking performance and, to end the year on such an incredible Black Friday period will turbo charge us into 2026. A huge thanks goes to our agent community around the world, whose energy, expertise and commitment has played an enormous role in all of our success over the past 12 months, and we’re just getting started!” says Ben Perlo, chief executive officer at G Adventures.

The sale showcased discounts of up to 30 per cent on more than 550 trips departing in 2026, and saw strong growth across all travel styles, with Classic trip sales up 40% globally year on year*. Following the relaunch of the Arctic, travellers seeking polar trips drove a 15% growth in Expedition global sales, while young travellers aged 18 to 39 pushed the 18-to-Thirtysomethings sales to a 16% increase year on year*.

Despite not being included in the sale, demand for Geluxe, G Adventures’ premium travel style which caters to an older demographic of traveller seeking upgraded active experiences, was incredibly strong and saw a 33% increase in sales year on year*.

Globally, Asia was the favourite destination among travellers, with North Africa and South America following. Peru, one of G Adventures most popular destinations with 66 trips in operation, saw incredible growth of 17%, Japan was up 30% and South Korea 55%. The MENA region saw a huge upswing in demand, with Jordan (which hosted the recent GX Summit in September) growing over 350%, Egypt nearly 200% and Morocco nearly 40%*.