G Adventures strengthens UK sales team with new Global Purpose Specialist for the North Gloria Forrai will support travel agents across Northern England and North Wales

Tuesday, Apr 21, 2026 0

G Adventures is delighted to announce the appointment of Gloria Forrai as Global Purpose Specialist (GPS) for the North of England and North Wales. Based in the North West, Gloria is joining G Adventures Outside Sales powerhouse and will support travel agents across the region, strengthening relationships and driving engagement as demand for purpose-led travel continues to grow.

Gloria joins G Adventures with a strong background in trade partnerships and sales, most recently working as Trade Partnership Executive for the North West at Gold Medal Travel. Known for her engaging presentations and people-focused approach, Gloria brings a wealth of experience in building authentic relationships and helping agents sell with confidence.

“We are thrilled to welcome Gloria to the team as our new Global Purpose Specialist (GPS), where she will be dedicated to supporting our valued agency partners.” says Stu Darnley, National Sales Manager at G Adventures. “Gloria brings a wealth of experience in managing diverse partner portfolios and a proven track record of driving growth through relationship-building. Her infectious enthusiasm for travel and community tourism makes her the perfect fit to help agents grow their adventure touring business.”

Covering Northern England and North Wales, Gloria will spend time visiting agency partners in person, hosting training sessions, and supporting agents with product knowledge, marketing opportunities and sales strategies. As a front-facing representative of the brand, her focus will be on strengthening relationships, increasing awareness of G Adventures’ community tourism initiatives and ensuring agents feel confident selling purpose-driven travel experiences.

“I joined G Adventures because of its deeper meaning. It’s not just a travel company, it represents a completely different way of exploring the world,” says Gloria. “While G offers incredible experiences and unforgettable trips, it also has a real impact on people’s lives and the communities it works with. I wanted to be part of something bigger, something with purpose, and that’s exactly what G Adventures stands for. I feel incredibly grateful to be in a role where I can connect with passionate travel agents and share such meaningful and inspiring travel experiences.”

Gloria’s appointment reflects G Adventures’ continued investment in its UK trade relationships and growing demand for adventure travel. With a focus on face-to-face support, training and partnership development, she will play a key role in helping agents across the North unlock new opportunities and drive growth.