Gen Z holiday preferences survey – Jet2holidays

One in ten (11%) of 18- to 25-year-olds surveyed in September 2022 said they would choose nightlife over a massage, as one in three (34%) would declare a massage is more essential during their travels.

Younger persons are interested in yoga classes or rooftop cocktails. The importance of people feeling good physically and the spirit for keeping in shape also come in their top priorities for the holiday season.

A spokesman for holiday operator VIBE by Jet2holidays, which commissioned the research, said: “The study suggests young adults want to let their hair down, but also chill out.

“It’s not all parties all the time for younger holidaymakers, and they are just as interested in recharging their batteries as anything else.

“This is shown by things like yoga classes, meditation, and access to gyms being important for the often fitness-conscious younger generations.”

The studies found that nearly a quarter (21%) of respondents want nothing more than to play beach ball while travelling in their HTS. Meanwhile, about one in five just want to read their book during the travel.

More than one in ten people (12.3%) are keen snorkelers. Only a total of 11% consider hitting world-renowned nightclubs as a priority while away.

The Canary Islands are the top three holiday destinations in the world, according to the latest research by a consumer opinion research company.

And interestingly, one in six examples favoured Ibiza as an ideal destination.

TOP ACTIVITIES GEN Z BRITS WANT TO DO ON HOLIDAY:

1. Sunbathe
2. Go to a pool party
3. Have a massage
4. Go to a DJ set featuring a big-name DJ
5. Go to a music festival
6. Watch well-known bands
7. Meditation
8. Yoga classes
9. Play beachball
10. Rooftop cocktails
11. Eat authentic local food
12. Watch live sports
13. Attend a BBQ
14. Go to the gym
15. Hire a car and go for a drive
16. Boat parties
17. Have a picnic
18. Read my book
19. Go to cool bars
20. Drink ice-cold beers
21. Go on harbourside walks
22. Play tennis
23. Go for swims in stunning surroundings
24. Go jet skiing
25. Go on a yacht
26. Have a pamper session
27. Go snorkelling
28. Go scuba diving
29. Go to world renowned nightclubs
30. Ride a banana boat
31. Stand-up paddleboarding
32. Hire a pedalo
33. Get a tattoo
34. Get my nails done
35. Mountain biking and road biking
36. Kayaking
37. Attend fitness classes
38. Windsurfing
39. Waterskiing and wakeboarding
40. Play golf

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