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Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Tuesday, Jul 15, 2025 0

 

Graham sat down with Cassandra McCauley, Managing Director at MMGY NextFactor, to discuss the newly released Next Generation Report. Cassandra emphasized the growing pressures facing destination marketing organizations (DMOs), from funding threats to shifting community expectations. With 42% of global DMOs concerned about future funding, the report offers a timely, global perspective on how organizations can adapt and remain relevant. Cassandra also revealed that instead of waiting two years for the next edition, MMGY will now release quarterly deep dives to address rapidly evolving industry trends and help DMOs build long-term resilience.

 



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