Is Your Company Better Than Average? - British Travel Awards - TravelMole

Is Your Company Better Than Average? – British Travel Awards

Saturday, Apr 30, 2022 0


The British Travel Awards has the largest audience reach of any consumer holidays polling in the United Kingdom.


Annually we receive 100’s of thousands of individuals casting even more votes and opinions. These big numbers can make some companies reluctant to participate thinking the mountain is too high to climb.


To allay those concerns we have looked at the votes received by winning companies for the five years (2015 – 2019). The tables below show the average of those winning votes.


The majority of awards are graded by company size with up to nine accreditations in each category.


Travel Companies – Holiday Styles


Category Large Medium Small
Best for Family Holidays 3,361 1,788 1,065
Best for Luxury Holidays 1,376 2,810 1,122
Best for All-Inclusive Holidays 3,739 1,881 467
Best for Singles Holidays 1,601 1,379 1,433
Best for Weddings & Honeymoons Holidays 895 909 1,172
Best for LGBT+ Holidays 2,270 null 537
Best for Assisted/Accessible Holidays null null 1,112
Best for Special Interest Holidays 3,863 1,304 1,556
Best for Activity/Sports Holidays 1,050 1,098 1,400
Best for Ski & Winter Sports Holidays 970 560 591
Best for Escorted Tours 6,174 3,594 1,219
Best for Adventure Holidays 900 1,324 945
Best for Coach Holidays 6,111 1,599 633
Best for Rail Holidays 1,422 1,073 1,442
Best for Villa Holidays 5,289 4,648 1,702
Best for Camping and Mobile Holidays 4,886 852 521
Best for Safari, Wildlife & Nature Holidays 920 740 2,133


Travel Companies – Destinations


Category Large Medium Small
Best to Western Europe 2,501 1,163 339
Best to Central & Northern Europe 1,805 869 390
Best to the Iberian Peninsula 1,810 647 221
Best to the Italian Peninsula 1,926 1,022 842
Best to Hellenic Europe 3,333 1,645 967
Best to the U.S.A. 1,613 1,730 827
Best to Canada 2,190 1,171 598
Best to the Caribbean 1,184 1,234 372
Best to Central & South America 767 667 864
Best to Sub-Saharan Africa 781 572 561
Best to North Africa 678 1,080 447
Best to the Middle East 478 2,694 732
Best to Australasia 680 1,191 751
Best to Southern Asia 1,145 1,311 662
Best to Southeast Asia 648 1,341 709
Best to East & Central Asia 441 719 650
Best to the Indian Ocean 552 1,609 746


UK/Domestic Holidays


Category Large Medium Small
Best UK Cottage Holiday Company 15,644 4,004 2,334
Best UK Family Holiday Company/Parks Operator 9,823 2,654 322


Open Categories – Retail & Travel Services


Category Avg.
Best Travel Deals Provider 20,545
Best Travel Review/Ratings Website 3,790
Best National Travel Retailer 3,781
Best Independent Travel Agency 1,429
Best Online Travel Agency 5,263
Best Cruise Holiday Retailer 3,429
Best Flight Booking Website 4,955
Best Accommodation Booking Website 5,206
Best Foreign Exchange/Travel Money Retailer 6,217
Best Travel Insurance Provider 5,512
Best Car Hire Provider 2,785
Best Airport Parking Provider 16,773


Open Categories – Cruise Lines


Category Avg.
Best Ultra-Luxury Cruise Line 836
Best Luxury Cruise Line 1,202
Best Family Cruise Line 1,112
Best Ocean/Expedition Cruise Line 1,345
Best River Cruise Line 2,418
Best Ferry/Mini Cruise Operator 6,171


Open Categories – UK/Domestic Holidays


Category Avg.
Best UK Coach Holiday/Excursion Company 6,694
Best UK Leisure Attraction 2,104
Best UK Heritage Attraction 2,326


In these unsettled times the British Travel Awards is a great platform to reassure your existing customers that you’re still delivering innovative experiences and provide a gateway to potential new business.


Nominate Your Company

Learn more about British Travel Awards

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