Jamaica Launches ‘Fall In Love With Jamaica Again And Again’ Campaign

Tuesday, Aug 17, 2021 0

Tourist Board to Hit the Road, Meet with Travel Partners Across the U.S. and Share Updates on Tourism Product Offerings

The Caribbean’s leading tourist board, the Jamaica Tourist Board (JTB), today announced its new national sales campaign, ‘Fall in Love with Jamaica Again and Again.’ The campaign includes special offers for bookings made through August 25, 2021, as well as an extensive in-person seminar series to valued travel advisor partners across the Northeast and Midwest.

“We are seeing positive signs indicating Jamaica is well on its way to recovery. Our visitation growth continues to exceed expectations, and now is the perfect time to launch a national effort to educate our travel partners and meet the pent-up demand for travel,” said Donovan White, Director of Tourism for the JTB. “Throughout the past year, we’ve continued to invest in our tourism product offerings, and we’re proud to offer visitors a safe and world-class destination experience in Jamaica.”

Beginning on August 17 and continuing through November 4, the seminar series will include 21 presentations per region where the JTB’s business development officers will meet in-person with travel advisors and share important product updates and offers. More than 3,000 travel advisors are expected to attend. Partners can view the full schedule of seminars and register at www.visitjamaica.com/usa/seminars/.