supports destination campaign to promote Milan and Lombardy

Thursday, Jul 21, 2022 0


  • The destination marketing campaign “Land in Beauty” inspires North American travelers to visit Milan and Lombardy


SEA Airports of Milan together with SACBO (Bergamo Airport), Milan Municipality, Lombardy Region, and ENIT – The National Italian Tourism Agency – have partnered with travel-tech company to boost passenger traffic from North America. The destination campaign called “Land in Beauty” inspires Americans and Canadians to explore the whole region of Lombardy.


The aforementioned partnership of commercial and institutional entities have launched a three month digital campaign to increase awareness of Milan and Lombardy as a destination for incoming tourism from North America.


In partnership, also activated its digital channels with a blog post focused on Milan’s vibrant energy and the stunning sights around Lombardy, sponsored posts on social media, email campaigns, and banners – all tailored to inspire travelers located in the US and Canada.


Marco Magnasciutti, Senior Key Account Manager at said, “We are very pleased that airports in the region together with Italian Government Tourist Board and tourism boards of Lombardy and Milan have chosen as a platform from which to inspire travelers. Thanks to our vast customers’ database, we can inspire American and Canadian tourists to visit the destination and, moreover, find a range of routes and affordable options to reach this beautiful destination.”


Vittorino Capobianco, Head of Destination Management at SEA Milan Airports added, “This summer season campaign represents a successful cooperation between aviation, travel providers, and Milan/Lombardy destinations. We believe is the right choice for us with the goal to inspire travelers, considering the great customer base and experience the company has with complex marketing campaigns.”


The destination marketing campaign of Lombardy and Milan “Land in Beauty” is now online together with an inspirational blog post produced by and the landing page

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