Margaritaville Beach Resort Nassau targets the UK and Ireland with dedicated Trade Sales team
-Brand aims to boost trade presence and knowledge with key sales messages, incentives and training-
Targeting the UK and Irish markets, Margaritaville Beach Resort Nassau introduces a dedicated Trade Sales team to reinforce its commitment to the travel trade. Aiming to raise its profile and boost agent knowledge within this important source market, newly appointed representation agency, SILVA LINING, will work to bolster key sales relationships and ensure agents are up to date on the brand’s latest developments, as well as its diverse product offering. Communication will also educate agents via strategic incentive offers and thorough training sessions that provide vital sales tips to help agents successfully secure those all-important bookings.
Surrounded by some of the world’s most beautiful beaches, Margaritaville Beach Resort, Nassau, offers a relaxed island lifestyle with all the luxury amenities needed for an idyllic stay. Fusing fun with high tech entertainment, guests can enjoy water-based activities at the onsite Fins Up Water Park and SurfStream® Surf Simulator as well as test their skill with virtual reality sports at the Icon’s Entertainment Complex. SILVA LINING will help to clearly define and boost knowledge on this positioning as well as educate on future developments.
Suzy Trott, Director, SILVA LINING, comments: “The Margaritaville Beach Resort Nassau product is fabulous and offers UK and Irish agents so many sales avenues to satisfy differing client needs. We want to support the brand in market by boosting its presence and ensuring key sellers understand this proposition.
“We have lots of trade focused initiatives planned to clearly define new developments, set out the property’s distinct positioning and introduce agent educational tools such as training sessions and booking incentives.”
Hal Davis, Director of Sales, Margaritaville Beach Resort Nassau, comments: “The UK and Irish markets are key to growth for Margaritaville Beach Resort Nassau, and we are delighted to be working with SILVA LINING to expand our reach and bolster key sales relationships with important UK tour operators.
“We have lots planned for the property and we are excited to begin talking directly to the trade to highlight our developments and the breadth of our product. Working with SILVA LINING to educate agents via training sessions, we want to help them identify key audience demographics to focus their selling potential with the aim of converting more booking conversations into successful sales.”