ONYX Hospitality Group Marks 60 Years, Showcasing Asia-Pacific Hospitality Leadership at ITB Berlin 2026

Thursday, Mar 05, 2026 0

ONYX Hospitality Group, a leading provider of hotel, resort, serviced apartment, and luxury residential management in the Asia-Pacific region, will participate in the world-renowned travel trade show, ITB Berlin 2026, held from 3–5 March 2026 at Messe Berlin (Hall 26, Booth 211).

This year’s presence is particularly significant as ONYX celebrates its 60th anniversary, marking six decades of shaping hospitality experiences across the region and reinforcing its long-standing reputation as a trusted name in Asian travel.

At the show, the company will focus on expanding strategic partnerships within the European market while showcasing its exceptional management capabilities through a portfolio of distinctive brands designed to deliver memorable experiences for both leisure and business travellers worldwide.

“At ONYX, we remain committed to delivering sustainable growth and exceptional results for our partners while responding to the evolving needs of today’s travellers,” said Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group. “Guests are no longer simply seeking a room or design – they want experiences that understand the purpose of their journey. This guest-centric philosophy guides everything we do, from developing our brands to delivering services and thoughtfully expanding our portfolio. Aligned with our strategic philosophy, ‘A Tailored Approach to Hospitality,’ at ITB Berlin we will highlight opportunities across the leisure and city break sectors, particularly in Thailand’s key destinations, while showcasing our consultancy-led approach to building long-term, mutually beneficial partnerships”.

This strategy reflects Thailand’s strengths, especially Bangkok’s positioning as a regional travel hub, offering the perfect starting point for European travellers to plan a combined “City Break & Leisure” holiday. Visitors can immerse themselves in Bangkok’s vibrant lifestyle and cultural scene before easily connecting to a variety of iconic and beautiful Thai destinations. These include a one-hour flight to Samui or Phuket or a two-hour drive to Pattaya. This convenience and flexibility allow ONYX to deliver a true “City-to-Sea” experience that resonates with today’s travel trends focused on value, comfort and exploration.

Beyond geographical advantages, ONYX also leverages its deep regional expertise and international standards, using cultural insights and traveller behaviour as the foundation for designing experiences that meet a wide range of preferences. Guided by the principles of “Quality Partnership & Growth,” the group ensures high-quality, transparent growth, earning the trust of global partners through over six decades of operational excellence. This legacy is seamlessly integrated with modern service innovations.

At ITB Berlin, ONYX Hospitality Group will showcase several flagship properties that are popular with international travellers:

Amari Bangkok: A landmark hotel in the heart of Bangkok’s business and fashion district, surrounded by world-class shoppingcentres. It offers the ultimate “City Break” experience, upscale shopping, and versatile facilities for MICE groups and grand celebrations.
Amari Phuket: A romantic beachfront resort on Patong Bay, offering premium relaxation with panoramic views of the Andaman Sea. Featuring modern, private rooms, exceptional seaside dining, and a top-tier spa, it is an ideal destination for leisure getaways, honeymoons, and picturesque beach weddings.
Amari Pattaya: A premium resort catering to couples, families, and business events. Located in a tranquil area of Pattaya Bay yet close to the city’s vibrant scene, it features spacious grounds, a large pool with a kids’ water park, and modern meeting facilities—making it suitable for holidays and special beachfront celebrations.
Amari Koh Samui: A beachside haven on the serene Chaweng Beach,wheretropical beauty blends with contemporary design and international service standards. This resort appeals to all lifestyles, offering a relaxing seaside pool, the renowned Italian restaurant Prego, and family-friendly facilities amid the peaceful island atmosphere.
OZO Chaweng Samui: A modern lifestyle hotel on Chaweng’s prime beachfront, redefining relaxation under the brand’s concept “Sparking Adrenaline of Happiness.” Designed for new-generationtravellersseeking both value and comfort, it focuses on providing a full,energisingrest experience.

With its regional expertise and world-class standards, ONYX Hospitality Group continues to play a key role in driving the tourism industry forward, delivering memorable travel experiences to guests worldwide. As ONYX celebrates its 60th anniversary in 2026, it remains committed to reinforcing its position as a trusted and thoughtful partner, backed by a track record of award-winning management and global recognition.

Through ITB Berlin, ONYX aims to deepen connections with strategic partners and support mutually beneficial growth worldwide.