ONYX Hospitality Group Showcases Strategic Growth and New Offerings at ITB China 2025

Thursday, May 29, 2025 0

ONYX Hospitality Group, a prominent player in the Asia-Pacific hospitality sector, is set to make a strong impression at ITB China 2025, taking place from 27th – 29th May at the Shanghai World Expo Exhibition & Convention Center. With a focused growth strategy and dynamic product offering, ONYX is reaffirming its commitment to the Chinese market—a consistently top-performing source market for the group.

China remains one of ONYX’s leading geo-source markets, ranking among the top three, and continues to contribute a significant share of total portfolio revenue year-to-date.

“We continue to see robust performance from the Chinese market in 2025, across both leisure and MICE segments,” said Yuthachai Charanachitta, CEO of ONYX Hospitality Group. “Our approach this year is agile and data-driven—responding to shifting travel behaviours, particularly last-minute bookings and the need for flexibility. With exciting new properties and tailored MICE offerings that meet evolving demands, we’re well-positioned for continued growth. We are excited to showcase our ambitious forward-thinking plans and world-class portfolio at ITB China.”

A Tailored Approach to Hospitality
Advancing its vision to become “the best medium-sized hospitality management company in Southeast Asia,” ONYX Hospitality Group remains driven by an ethos of “a tailored approach to hospitality.” This commitment is reflected in its diverse portfolio, attentive service philosophy, and adaptable strategies designed to meet the unique needs of different markets—particularly the evolving preferences of Chinese travellers.

Key Properties in the Spotlight
At this year’s ITB China, ONYX will showcase a selection of newly opened and strategically significant properties, highlighting the wide variety within its portfolio, catering to different market segments and traveller needs:

Amari Colombo, Sri Lanka – A landmark beachfront hotel that blends contemporary elegance with Sri Lankan cultural charm.
Amari Vientiane, Laos – A new entrant to the group’s Indochina portfolio, offering refined urban comfort in the heart of the Laotian capital.
Amari Bangsaen, Thailand – Positioned as both a rising leisure destination and an emerging MICE hub, this property plays a key role in ONYX’s strategy to expand into secondary destinations with high growth potential. Amari Bangsaen is an exciting new addition to the portfolio, offering close proximity to Bangkok and Pattaya and bringing fresh opportunities for both leisure and business travellers.

Expanding MICE Offerings Across Southeast Asia
ONYX continues to strengthen its City MICE and Urban MICE footprint by offering versatile event venues situated in prime city centres as well as vibrant secondary urban destinations. This broad spectrum caters to diverse event needs—from large-scale international conferences to more intimate, bespoke gatherings.

Amari Bangkok and Amari Pattaya remain flagship MICE destinations thanks to their strategic locations, comprehensive meeting facilities, and seamless integration of business and leisure amenities—making them ideal for hosting high-profile conferences, corporate events, and incentive trips in Thailand’s bustling capital and popular eastern seaboard.

Meanwhile, Amari Bangsaen is rapidly emerging as a unique MICE venue, with accessible beachfront meeting spaces and close proximity to Bangkok. Its combination of inspiring coastal surroundings and modern facilities positions it perfectly for hybrid and destination events, tapping into growing demand for alternative meeting destinations.

Brand Positioning Enhancements
In line with ONYX’s brand evolution and its continued pursuit of exceeding guest expectations and delivering excellence, several properties have undergone strategic repositioning to better meet the needs of their distinct guest segments.

Oriental Residence Bangkok has been elevated into a refined luxury sanctuary, catering to discerning, high-end travellers who seek understated elegance, spacious residences, and personalised services in the heart of the city. Its blend of contemporary design and warm Thai hospitality makes it a preferred choice for long-stay guests and sophisticated urban explorers alike.

Amari Don Muang Airport Bangkok is now positioned as a premier transit and MICE hotel, offering unparalleled convenience with direct access to Don Mueang International Airport via a covered walkway. Equipped with modern event facilities and seamless connectivity to Bangkok’s city centre, the hotel is perfectly suited to business travellers, event organisers, as well as leisure travellers seeking convenient and efficient accommodations near the airport.

A Dynamic Strategy for a Dynamic Market
Understanding the flexibility and spontaneity that characterise the Chinese travel market, ONYX is actively implementing a dynamic commercial strategy—optimising rates, availability, and targeted offers to better align with last-minute booking trends. The group’s strategy also includes expanding the MICE portfolio across a broader range of destinations and product categories, ensuring options that meet the needs of both large-scale international events and small group gatherings.

Visit ONYX Hospitality Group at ITB China 2025
Delegates and media are invited to connect with ONYX representatives at Hall 1, Stand No. L43 to discover how the group continues to shape the future of hospitality in Asia with innovation, flexibility, and authentic guest experiences.