ONYX Hospitality Group Unveils Mid-Year 2025 Growth Roadmap: Launch of ONYXRT Real Estate Investment Trust, Brand Expansion, and Regional Development

 

ONYX Hospitality Group, the prominent management company in Southeast Asia specialising in hotels and resorts, serviced apartments and luxury residences, has unveiled its strategic direction for the remainder of 2025, focusing on regional expansion, brand elevation, and sustainable long-term growth through the launch of ONYXRT, a new real estate investment trust.

 

Building on a strong performance in 2024, which saw Group revenues exceed THB 8.7 billion and gross operating profits of over THB 3.4 billion, ONYX is continuing its mission to become the best medium-sized hospitality management company in Southeast Asia.

 

With 42 properties currently operating across Thailand, Malaysia, China, Hong Kong, Bangladesh, Sri Lanka, and Lao PDR, ONYX is set to reach a milestone of 50 properties by the end of 2025, and 70 by 2028.

 

“We are committed to strategic, sustainable growth – not just in volume, but in the quality and diversity of experiences we offer,” said Mr. Yuthachai Charanachitta, CEO of ONYX Hospitality Group. “Our expansion pipeline reflects our ambition to lead the region’s mid-sized hospitality space with a focus on innovation, experience, and operational excellence.”

 

Strengthening Core Brands

 

The Group continues to strengthen its core brands:

• Amari, its upper-upscale brand, is expanding with recent openings in Colombo (Sri Lanka), Vientiane (Lao PDR), and Bangsaen (Thailand). Amari combines contemporary comfort with authentic local touches across city, resort, and MICE destinations.
• OZO, positioned in the upper-midscale segment, delivers fun, connected stays for modern travellers under the “Unpack. Good. Vibes.” concept. The brand is gaining traction in Thailand and Malaysia with new openings such as OZO Medini.

 

Ongoing Investment in Property Excellence

 

Renovation and upgrade plans are also underway at key properties including Amari Don Muang Airport Bangkok, Amari Buriram and Amari Phuket ensuring they continue to meet evolving guest expectations and international standards.

 

Digital & Experiential Enhancements

 

ONYX Hospitality Group is investing in digital platforms, CRM, and Martech systems to deliver more personalised guest journeys. Strategic partnerships with banks, airlines, and lifestyle brands are also expanding ONYX’s marketing ecosystem and loyalty value proposition.

 

Launch of ONYXRT REIT

 

In a significant move toward long-term asset-light growth, ONYX has submitted a filing to Thailand’s Securities and Exchange Commission (SEC) to establish ONYXRT, a leasehold real estate investment trust (REIT).

 

The REIT will initially invest in four high-performing properties:

• Amari Bangkok (avg. occupancy 82%)
• Amari Pattaya (avg. occupancy 80%)
• OZO Pattaya (avg. occupancy 89%)
• OZO Phuket (avg. occupancy 86%)

 

According to Dr. Natkawin Jiamchoatpatanakul, Managing Director of ONYX Hospitality REIT Management Co., Ltd., “ONYXRT distinguishes itself through a curated portfolio of high-occupancy assets in prime Thai destinations under two trusted brands. This provides a strong foundation for long-term returns and future expansion.”

 

ONYXRT is being managed by ONYX Hospitality REIT Management Co., Ltd., with SCB Asset Management as trustee.

 

Learn more about ONYX Hospitality Group

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