Qatar Tourism upgrades agency training platform
Qatar Tourism has launched a new international multi-media marketing campaign and upgraded its travel agency training platform.
Agency training platform TAWASH, has been refreshed with a new interface, content and training modules.
Designed to offer an improved learning experience, the upgraded programme functionality includes features such as interactive maps and knowledge check quizzes.
Agents can receive a ‘Qatar Expert’ certificate, which can be upgraded to ‘Qatar Specialist’ through completion of additional options.
Learners who have already completed the former programme will automatically receive the ‘Qatar Expert’ level.
Under the tagline, ‘Experience a World Beyond’, Qatar Tourism is launching its latest campaign led by TV, featuring the voice of Indonesian singer, Raisa.
Six key chain characters introduce travellers to a variety of experiences in Qatar.
The global campaign brings to life Qatar’s mix of cosmopolitan modernity and Arabic traditions, cuisines and cultures.
It coincides with the launch of new website www.visitqatar.qa, which is available in five languages and supported by a recently launched Personalised Travel Companion mobile app.
To drive growth in key international visitor markets, Qatar Tourism has appointed travel representative agencies in the United Kingdom, France, Italy, DACH (Germany, Austria, and Switzerland), Russia, China, India and the US, as well as the addition of in-market sales managers in Australia and Turkey.