January’s Record Demand Underscores Continued Momentum and Regent’s Position as the Benchmark for All-inclusive, Unrivalled-Luxury Cruising
Regent Seven Seas Cruises®, the world’s leading ultra-luxury cruise line, has achieved the strongest booking month in its history, with January 2026 marking an all-time high for total global bookings across the fleet.
“This record-breaking month underscores continued momentum for the brand and sustained demand for Regent’s unrivalled all-inclusive luxury cruise experience,” said Jason Montague, Chief Luxury Officer, Regent Seven Seas Cruises. “Luxury travellers are clearly prioritising immersive, high-value vacation experiences, and Regent continues to deliver on that promise through exceptional itineraries, expansive suites, and the most inclusive amenity offering in ultra-luxury cruising. We’d like to thank and recognise our treasured guests and valued Travel Partners who have helped our teams achieve this incredible milestone.”
January’s performance – which saw bookings increase by 20% when compared to January 2025 – was driven by strong demand across Regent’s global destination portfolio, with travellers securing voyages well in advance and demonstrating increased confidence in long-term travel planning. There was particularly strong interest in select destinations, with Pacific and South America itineraries, outperforming historical benchmarks. Data also indicated an increased demand for longer itineraries of 15-days or more, as well as a significant increase in guests booking multiple cruises.
The achievement was also supported by Regent’s rich and ever-popular Upgrade Your Horizon offer that invites guests to Experience the Unrivalled® with a FREE 2-category suite upgrade, up to a Penthouse Suite and low 7.5% deposits across all destinations through April 2028.
The strong performance comes as Regent builds on a series of high-profile brand and product announcements that continue to elevate its position at the pinnacle of ultra-luxury travel. Recent highlights include the unveiling of Seven Seas Prestige™ – which, once launched in December 2026, will be Regent’s first new ship class in a decade – alongside continued investment in fleet enhancements, destination-rich itineraries, and elevated onboard experiences designed to meet the evolving expectations of today’s luxury traveller. These strategic developments underscore Regent’s long-term vision and its commitment to shaping the future of the luxury travel sector and setting new industry standards.
Sailing aboard The World’s Most Luxurious Fleet™, guests experience exquisite comfort and convenience with All-inclusive CruiseFares that include unlimited shore excursions, gourmet cuisine across speciality and al fresco dining venues, fine wines and spirits, onboard entertainment, Starlink WiFi, valet laundry service, gratuities, a one-night pre-cruise hotel package for guests in Concierge-level suites and above, and more. Ultimate All-Inclusive Fares further enhance the journey with round-trip flights and transfers between airport and ship.
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