Scenic Group launches new unified Rewards programme

Tuesday, Feb 17, 2026 0

Scenic Group has announced the launch of the Scenic & Emerald Rewards global loyalty programme, combining the existing Scenic Club and EmeraldEXPLORER schemes into one unified platform.

The new programme, which is now live, will reward members who travel across all the Scenic and Emerald luxury yacht and river cruises, and escorted land journeys.

Scenic & Emerald Rewards combines existing status points from the previous programmes into a single consolidated balance, providing members with one streamlined account. All existing members have been automatically transferred to the new platform.

It includes a four‑tier structure, comprising Gold, Diamond, Emerald and Chairman’s Club levels, with benefits such as access to new pre‑release itineraries, exclusive event invitations, private transfers or airport hotel stays on eligible journeys, complimentary accommodation on longer trips and priority onboard services. Those in tiers that were merged have been moved to the new equivalent or higher tier, with status points adjusted upwards.

In addition, a new MyRewards feature has been introduced. Guests can earn 1% of their eligible new booking value as an actual monetary amount, which can then be redeemed towards their next luxury cruise or tour.

Glen Moroney, Scenic Group founder and chairman, said: “The launch of the new integrated Scenic & Emerald Rewards global programme marks a significant evolution in the recognition and benefits for our valued guests. Few travel companies can offer the unrivalled opportunity for their members to earn and receive status points, for travel across luxury ocean, river and escorted land journeys, spanning all seven continents and more than 100 countries.

“It will also provide all current and future members one unique account, which includes the new MyRewards feature, providing a real monetary value for members to redeem. The Scenic & Emerald Rewards programme has been designed to ensure we continue to develop more relevant experiences for our valued members and deliver enhanced recognition, communication and benefits across the portfolio of luxury experiences.”

Scenic & Emerald Rewards is free to join for all guests returning from their first holiday with either brand.