Scenic launches trade incentive to mark start of ‘Jane McDonald: From Pole to Pole’

Saturday, Jan 03, 2026 0

 

Scenic Luxury Cruises & Tours has launched a new trade incentive to win an eight-day Mediterranean cruise.

 

The incentive, which is live from today (January 2), has been introduced to coincide with the airing of the first episode of the new six-part ‘Jane McDonald: From Pole to Pole’ series, filmed onboard Scenic and Emerald Cruises and starting at 9pm tonight, on Channel 5 and via streaming.

 

To be in with a chance of winning, travel agents need to make a new Scenic Ocean or Emerald Yacht Cruises booking before February 16.

 

The winner, who will be selected at random after the closing date and contacted by email, will join the eight-day ‘Enchanting Provence, Tuscany and the French Riviera’ cruise, departing from Nice on April 25, 2026. Ports of call include Portofino, Livorno, Calvi, Monte Carlo, Marseille, and Mahon.

 

‘Jane McDonald: From Pole to Pole’ follows Jane as she embarks on an extraordinary expedition from Antarctica to the Arctic, on the ultra-luxury yachts Scenic Eclipse and Emerald Sakara.

 

Produced by JetSet TV, each hour-long episode will take in different destinations, including Antarctica, South Georgia, The Falklands, Uruguay, Brazil, Greece, Italy, Norway, Svalbard and the Arctic Circle.

 

During her journey, Jane will embrace the ultra-luxury experience on the 6-star Scenic Eclipse and Emerald Sakara. She will also take on a range of activities, from helicopter rides to whale watching and even performing a song at the end of each episode.

 

During tonight’s episode, Jane takes a zodiac ride around Winter Island, getting up close with icebergs and the native wildlife; discovers what’s on offer on Scenic Eclipse; and explores Livingstone Island.

 

Subsequent episodes of ‘Jane McDonald: From Pole to Pole’ will air on consecutive Fridays at the same time.

 

Jonathan Davies, head of sales at Scenic Group, said: “This incentive is our way of bringing the excitement of ‘Jane McDonald: From Pole to Pole’ directly to the trade. As viewers watch Jane travel from Antarctica to the Arctic, we want agents to feel equally inspired and now they have the opportunity to win an eight-day Mediterranean cruise while celebrating the launch of this remarkable new series.”

 

For more information, agents should contact their local sales manager or email [email protected]. Additional information about the series can be found at Scenic.co.uk/pole-to-pole.



Learn more about Scenic and Emerald Waterways

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