Social42 sets sail with Celestyal as first client

Friday, Jul 18, 2025 0

A new specialist cruise and travel social media agency, Social42, has launched – and already secured its first client.

Social42 is led by Rachel Poultney and David Sanders, the directors of sister company PR42. They have brought social media consultants Sarah Ardell and Lauren Tenner onboard to help drive the new venture.

Celestyal has appointed the start-up to oversee its global social media strategy, including content development across Instagram, TikTok and Facebook; community management; and support for social partnerships and influencer collaborations alongside its in-house marketing team.

Social42 will work with Blue Juice, a Brighton-based visual production agency, to deliver high-quality content across Celestyal’s social platforms.

PR42 has delivered Celestyal’s PR activity for the past two years in the UK, North America, Australia and United Arab Emirates. The line operates year-round cruises to the Greek Islands, Adriatic and Arabian Gulf, with a fleet of two ships welcoming 140,000 guests annually from more than 130 nationalities.

Rachel Poultney said: “Social42 was launched to meet the rising demand for expert social media management and content creation in the cruise and travel sectors, and we’re absolutely thrilled to start our journey with Celestyal. PR42 has built a reputation for securing headline-grabbing coverage and driving results – including for the fantastic team at Celestyal – and we’ll apply the same strategic thinking to the fast-moving world of social platforms.

“We’re excited to work alongside Celestyal’s international marketing, sales and trade teams to deliver dynamic campaigns that engage audiences, strengthen brand presence and ultimately drive bookings.”

Anna Gregori, vice president, brand, marketing, PR & customer experience, said: “We have taken the time to evaluate the market and the teams at Social42 and BlueJuice provide a winning combination of expertise, continued alignment to our top of funnel activities, as well as real industry experience. This exciting partnership means Celestyal is in safe hands.”