‘The Phantom of the Algorithm’: Holiday Extras unveils AI-powered show-finder in time for this year’s theatre season - TravelMole

‘The Phantom of the Algorithm’: Holiday Extras unveils AI-powered show-finder in time for this year’s theatre season

Monday, Jul 24, 2023 0


  • New tool uses AI to suggest best theatre picks
  • Uses diverse range of genres to appeal to people of any age or demographic 
  • Also finds the best hotels and pre-show dinner deals 
  • Brief questionnaire removes the difficulty of choosing a show and makes it fun 


Acknowledging that many theatregoers might not know whether they’d be more keen on ‘Six’ or ‘Les Mis’, Holiday Extras, today launches its AI-powered theatre show finder. The fun software allows you to work out if you’re better suited to defying gravity in ‘Wicked’ or making sure you’re in the room where it happened in ‘Hamilton’.


By answering six simple questions about how they want to spend their evening, theatregoers are presented with a personally-curated list of recommendations. Holiday Extras uses its 40 years’ experience of using technology to match people with the right break to find hidden gems and unique performances as well as all the most popular shows.


The Show Finder searches more than 2,500 combinations of theatre tickets and hotels to deliver the perfect solution. It’s a versatile tool that can be used to find the best price on tickets and theatre break pairings alike, allowing customers to take in a show with a nearby hotel or grab dinner before the curtain goes up.


Launching Monday July 24, Holiday Extras’ show picker is available at: https://www.holidayextras.com/uk-short-breaks/theatre-ai-recommender.html


Sean Hagger, Managing Director of Holiday Extras Shortbreaks said:

“We realised there were so many shows this season, our customers were asking us for a hassle-free way to pick the one that was right for them. With a multitude of genres that appeal to diverse groups and ages, we wanted to make it effortlessly fun to curate a personalised selection of shows. With our expertise in travel technology and our experience matching extras to holidaymakers it was a simple step from there to building an AI show-picker, so anyone who wants to take in a show but isn’t sure which one’s for them now has a solution.”


Learn more about Holiday Extras

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