Traveltek announces appointment of new Head of Digital Marketing

Tuesday, Jan 30, 2024 0

Travel technology specialist Traveltek is delighted to announce the appointment of Rebecca Somes as their Head of Digital Marketing.

Somes joins at an exciting time for Traveltek, following a second year of record-breaking growth for the global technology specialist.

Somes will report to Chief Commercial Officer, Cressida Sergeant and be responsible for working closely with the Traveltek sales team to drive international growth. A key part of her role will be to maintain brand awareness in mature markets for Traveltek and raise the profile of Traveltek in North America. Rebecca is also tasked with continuing to further automate processes and imbed AI tools to aid the sales team in their productivity.

Somes brings over a decade of valuable expertise gained in the North American, Middle Eastern, and European markets. After a successful tenure abroad, she returned to the UK in 2021. Her experience ranges from steering the marketing operations of a prominent US start up to crafting and executing dynamic marketing strategies for diverse public and private sector companies.

Somes said: “I am delighted to join Traveltek as Head of Digital Marketing, as it presents an exciting opportunity to merge my cross-regional experiences with my passion for the travel sector. I look forward to working with the team to create more innovative and engaging marketing campaigns and to turn Traveltek into one of the most well known names in travel technology.”

Cressida Sergeant, Chief Commercial Officer, said: “I’m excited to welcome Rebecca to Traveltek to help us on our quest to make Traveltek famous. Rebecca will work closely with sales to help us drive growth, but it is also important we educate the travel industry on how technology is essential for scalability and growth. We have some exciting plans for 2024 and Rebecca’s diverse background and excellent experience will be a key ingredient for our success this year.”