Uniworld marks 50 years with anniversary sale, offering up to 30% off luxury river cruises

Uniworld Boutique River Cruises kicks off its 50th anniversary year with special savings of up to 30% and exciting, added value offerings as the luxury line celebrates five decades of transforming the river cruising experience and setting the gold standard for luxury travel on the world’s most iconic waterways.

Founded in 1976, Uniworld has spent half a century leading the industry with unique itineraries, guest-driven ship design, world-class service, and a deep commitment to sustainability. This limited time, ‘Golden Anniversary’ offer is valid until 28 February 2026 and gives returning guests and first-time river cruisers a compelling reason to experience Uniworld’s all-inclusive luxury in Europe and Asia during this landmark year.

Sailings included in the 50th Anniversary Sale are:

• Enchanting Danube– an eight-day itinerary through Hungary, Austria and Germany, from Budapest to Passau, aboard the new S. Emilie. 2026 departures cost from £2,624 per person (was £3,749).
• Venice & the Jewels of Veneto– seven-night immersion into Venice, her islands and the Veneto region aboard the S. La Venezia. 2026 departures cost from £2,225 per person (was £3,179).
• Timeless Wonders of Vietnam, Cambodia & The Mekong– a 15-day cruise through the heart of Asia, from Ho Chi Minh City to Hanoi, aboard the Mekong Jewel. 2026 departures cost from £4,829 per person (was £6,899).
• Splendours of the Nile– explore Egypt’s most wonderous sites with 12 adventure-filled days, Cairo return, sailing the Nile aboard the S. Sphinx. 2026 departures cost from £4,654 per person (was £6,649).

New ships set the course for the future

Uniworld’s 50th anniversary year sees the debut of the S.S. Emilie, its first new-build ship since 2021, heralding a new era of Super Ships for the brand. Sailing the Danube on eight itineraries, the 154-guest Super Ship is inspired by Austrian artist Gustav Klimt and named after his muse, Emilie Flöge. Design highlights include rich jewel tones, gold accents, Art Nouveau detailing, a distinctive restaurant and lounge concept, and a new two-bedroom suite category.

Looking ahead to 2027, Uniworld will deliver its largest-ever expansion, unveiling four ships and six new itineraries. This includes three new Super Ship builds – S.S. Audrey, S.S. Marlene, and S.S. São Rafael – alongside exclusive voyages aboard the Aqua Blu, marking Uniworld’s debut in Singapore and Indonesia.

Golden Party celebrations across Europe

To mark Uniworld’s half centenary, guests on every European sailing throughout 2026 will be invited to an elegant ‘Golden Party’ evening event, to celebrate 50 years on the rivers. Additional anniversary-inspired touches will appear throughout the season, reinforcing the brand’s personalised, guest-first approach.

Mystery Cruises and milestone itineraries

The 50th anniversary programme also includes the introduction of two new 2026 Mystery Cruise sailings, where destinations remain a surprise until departure, plus Uniworld’s first-ever Grand Mystery Cruise, combining both journeys into a single extended voyage. Further highlights include a special 50-night Rivers of the World cruise, spanning three continents and four ships, as well as expanded Generations Collection departures, specially designed for families travelling together.

Five decades of innovation

Founded in 1976, Uniworld was among the first passenger river cruise lines in Europe and the first American company to cruise Europe’s rivers. Over five decades, the brand has pioneered many hallmarks of modern luxury river cruising, including personal butler service, Super Ship design, longer itineraries, fully all-inclusive pricing, wellness programmes, Cruise & Rail journeys, MAKE TRAVEL MATTER® experiences and industry-first itineraries.

“Everything we do begins with our guests,” says Ellen Bettridge, President and CEO of Uniworld. “For 50 years, we’ve listened closely, evolved alongside our travellers and continually raised the bar for what luxury river cruising can be. This anniversary is both a celebration of how far we’ve come and an exciting look at where we’re headed next, and we’re thrilled to be celebrating with our guests all year long.”

For full details of Uniworld’s 50th Anniversary Sale, including applicable sailings and terms and conditions, visit www.uniworld.com.

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This Specials closes at midnight on 2026-02-28.

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