Norse Atlantic ASA has appointed Eivind Roald as the Group’s new President and Chief Executive Officer. He takes over with immediate effect, replacing founder and CEO Bjørn Tore Larsen. Eivind Roald brings more than 30 years of leadership experience in aviation and technology. His background includes Managing Director of Hewlett-Packard, Executive Vice President and Chief Commercial Officer at SAS, and CEO of QNTM Group. He has extensive knowledge of the aviation industry playing a key role in the commercial turnaround of SAS. In recent years, he has served as CEO of CRST Advisory, advising companies and senior executives in turnaround and commercial transformation through technology. “Norse holds a unique position with a modern fleet, an attractive product, and a balanced business model,” Eivind Roald.said. Bjørn Tore Larsen will take on the role of the chairman of the board of Norse Atlantic ASA.

In July, Norse Atlantic Airways recorded a load factor of 94% across own scheduled network and ACMI/charter operations, an increase of 11%-points compared to July 2024. The load factor in own network was also 94%, up 12%. Norse operated 604 flights in its scheduled network and a big increase of 54 ACMI/charter flights operated. It carried 203,712 passengers across the scheduled network with ACMI/charter operations up 15% on last year. It said 70% of the flights departed within 15 minutes of their scheduled departure time as on-time performance continues to be impacted by air traffic control delays and airport congestion. Bjørn Tore Larsen, CEO, of Norse Atlantic, said: “Norse Atlantic Airways continues to deliver strong passenger growth and world-leading load factor. July was the ninth consecutive month above 90%, reflecting the successful introduction of our data driven market strategy late last year.”

Norse Atlantic Airways has renewed its fly-cruise partnership with P&O Cruises for the upcoming winter 2025/2026 cruise season in the Caribbean. Between November 2025 and March 2026 Norse Atlantic will offer direct flights to Barbados and Antigua, taking guests to Arvia or Britannia for 14-night Caribbean cruise holidays. The dedicated charter flights will operate weekly from London, Birmingham and Manchester. “We are proud to renew our partnership with P&O Cruises for fly cruises to the Caribbean. We look forward to welcoming P&O Cruises’ guests throughout the season ahead," said Bjorn Tore Larsen, CEO of Norse Atlantic Airways. P&O Cruises guests flying with Norse Atlantic have the choice of two cabin options, Economy and Norse Premium. Customers get complimentary drinks and a main meal plus a selection of entertainment options during the flight. The Norse Premium cabin offers a 43" seat pitch and 12" recline, along with additional amenities including priority boarding and enhanced dining. Carnival UK & P&O Cruises president Paul Ludlow said "Norse Atlantic Airways proved itself as a great addition to our offering, with guests and travel partners sharing positive feedback about our bespoke in-flight proposition."

  In April, Norse Atlantic Airways remained at a record-high 95% load factor, an increase of 16%-points compared to April 2024. The load factor in own scheduled network also was the highest ever at 95%, a YoY increase of 19%-points.   (Comparable figures for the same month the previous year shown in brackets)

• 95% load factor across own network and ACMI/Charter operations (79%)
• 95% load factor in own scheduled network (76%)
• 433 flights in own scheduled network (337)
• 66 ACMI/charter flights operated (61)
• 155,813 passengers transported (98,542) across own network and ACMI/charter operations, up 58% YoY
• 71% of the flights departed within 15 minutes of their scheduled departure time (81%)
• On-time performance was negatively impacted by Air Traffic Control (ATC) delays and airport congestions

  Bjørn Tore Larsen, CEO, Founder and major shareholder of Norse Atlantic, comments: “I’m pleased that for the third consecutive month we reached a record-high 95% load factor across our own scheduled network and chartered flights. We have a good momentum into the upcoming busy summer months, where we will continue to deliver our affordable, value for money product to our customers worldwide.”

 

In March, Norse Atlantic Airways recorded a load factor of 95%, equaling its highest ever load factor achieved, and representing a 13-percentage point increase from 82% in the same month the year before. The load factor of own scheduled network stand-alone was 93%, compared to 79% in March 2024. The Company operated 374 flights and transported 108,710 passengers across its network and ACMI/charter operations, a 27% increase in passenger numbers compared to the same period last year. 73% of the flights departed within 15 minutes of their scheduled departure time, on par with the same month last year. On-time performance was negatively impacted by Air Traffic Control (ATC) delays and airport congestions. ACMI/charter services saw large growth, with 167 flights operated in March 2025 compared to 46 flights in March 2024.

 

In February, Norse Atlantic Airways recorded a load factor of 95%, achieving its highest ever load factor, and representing a 23-percentage point increase from 72% in the same month the year before. The load factor of own scheduled network stand-alone was 93%, compared to 70% in February 2024. The Company operated 301 flights and transported 84,335 passengers across its network and ACMI/charter operations, a 66% increase in passenger numbers compared to the same period last year. 70% of the flights departed within 15 minutes of their scheduled departure time, compared to 84% the same month last year. On-time performance was negatively impacted by Air Traffic Control (ATC) delays and airport congestions. ACMI/charter services saw large growth, with 137 flights operated in February 2025 compared to 30 flights in February 2024.

Norse Atlantic Airways is launching a new direct route linking London Gatwick and Bangkok, starting next winter. The new Bangkok flights from LGW will launch October 26, 2025, operating up to four times a week. Fares start from £295 including taxes. London Gatwick is Norse Atlantic's UK base and a major strategic hub for the airline. It currently flies to key destinations across the Atlantic and to South Africa. The Bangkok flight will be the first to Asia. The introduction of this service marks a significant expansion of the airline’s operations in the UK market. Norse Atlantic has been offering Bangkok flights from Oslo, Norway since 2023. “We're excited to launch direct flights between London Gatwick and Bangkok, a top choice among our travellers. For us it's all about offering more travel options at great prices,” said Bjørn Tore Larsen, CEO at Norse Atlantic Airways.

 

Norse Atlantic Airways again recorded its highest-ever load factor in a month, achieving 94% in December 2024, a 23-percentage point increase from 71% in the same month the year before. The Company operated 434 flights and transported 124,450 passengers across its network and ACMI/charter operations, a 57% increase in passenger numbers compared to the same period last year. 53% of the flights departed within 15 minutes of their scheduled departure time, with a 100% flight completion rate achieved. 33% of the flights arrived within 15 minutes of their scheduled arrival time. There were negative impacts from air traffic control (ATC) and air traffic flow management (ATFM) restrictions enroute, combined with airport related challenges through the peak season. ACMI/charter services saw substantial growth, with 158 flights operated in December 2024 compared to 22 flights in December 2023.

  Norse Atlantic Airways, the affordable long-haul airline, is excited to announce a new partnership with Air Promotion Group (APG) to expand the distribution of its ticket sales. Through this collaboration, Norse Atlantic's flights are now available across the Global Distribution Systems (Amadeus, Sabre, Travelport) via the APG Interline E-Ticketing (IET) system and on APG's B2B platform, APG Connect, providing greater convenience for travel professionals to book and manage flights.  

This strategic integration marks a significant milestone in Norse Atlantic’s expansion of its global presence. (N0/Z0)The partnership extends Norse Atlantic’s reach by optimizing the airline’s sales channels through even more preferred ticket channels, offering the airline’s affordable fares, comfort and quality service across a wide network of trade travel partners worldwide.

  Through this agreement, Norse Atlantic now sells its flights under a pseudo codeshare agreement that is distributed across all major GDS platforms worldwide, including Amadeus, Sabre, and Travelport. By utilizing APG IET platform, Norse's flights are displayed under the A1 code in the GDS, making them fully bookable and sellable on APG’s global stock (GP-275) by IATA and non-IATA agents. This approach maximizes distribution capabilities, reaching travel agents and corporate clients across the globe. Additionally, these flights are also available through APG's B2B platform, APG Connect, allowing travel agencies easy access to book tickets on Norse’s network through a convenient and centralized platform.   The virtual integration also supports Norse Atlantic’s broader strategy to maximize the use of its fuel-efficient Boeing 787 Dreamliner fleet. It aims to ensure high seat occupancy and maintain efficiency, benefiting both peak and off-peak travel periods.   "Our APG partnership is a key step in our strategy, expanding how we connect with our passengers through the GDS system. We are excited to know many future trade partners will embrace this solution, making it possible to offer comfortable travel experiences at more affordable fares on our flights across our Economy, as well as our Premium class, which offers a superior experience for corporate travelers who value comfort and appreciate more budget friendly fares", said Bård Nordhagen, Chief Commercial Officer at Norse Atlantic Airways.   Ophélie Cherdrong, Executive Product Director of APG IET, expressed her enthusiasm about this partnership, stating, “We are very excited to welcome Norse Atlantic Airways to the APG network. The integration of their flights into our IET platform will significantly enhance their global distribution, empowering IATA and non-IATA travel agents and customers worldwide to book Norse flights with ease. This partnership will undoubtedly support Norse in reaching new heights and developing its sales across the world. We are proud to be part of their growth strategy and help them achieve greater success.”   Passengers can expect a relaxed journey on Norse Atlantic’s modern Boeing 787 Dreamliners, which are equipped with state-of-the-art entertainment systems at every seat. For those seeking additional comfort, Norse Atlantic’s Premium cabin offers industry-leading amenities, including 43” seat pitch and 12” recline for a spacious, comfortable experience.   Norse Atlantic offers three fare options to cater to different travel needs: Light, Classic and Flextra. Light fares provide great value, Classic adds flexible options and extra services, while Flextra includes maximum baggage allowance, two meals, and increased ticket flexibility.

Norse Atlantic Airways is launching a new direct Asia route from Stockholm Arlanda Airport. The new route connects Sweden and Thailand with long-haul flights to Bangkok, starting on October 29, 2025 ahead of the 2025 winter season. Norse Atlantic Airways will operate the Bangkok flights twice a week, on Wednesdays and Sundays on its Boeing 787 Dreamliners, accommodating 338 passengers in both Premium and Economy Class. Norse Atlantic has one-way fares starting from 2,550 SEK including all taxes. Tickets are now available on www.flynorse.com. “There is great confidence in the Swedish air travel market and Norse’s investment in a direct route to Bangkok Suvarnabhumi is a clear sign of this,” says Jonas Abrahamsson, president and CEO of airport operator Swedavia. All Economy light bookings on Norse Atlantic now include a 10kg carry-on bag in addition to the personal items.

  Norse Atlantic Airways is set to establish a significant presence at Stockholm Arlanda Airport (ARN), launching a direct route to Bangkok (BKK) ahead of the winter 2025 season, further strengthening its global network.   The new route will connect Sweden and Thailand with affordable and comfortable long-haul flights, marking a key milestone in advancing connectivity between the two nations for passenger travel. In addition, the route will also serve as a critical link in the supply chain, with cargo including technology exports and other goods benefitting from faster delivery times.   Starting on October 29, 2025, Norse Atlantic Airways will operate this route twice weekly, on Wednesdays and Sundays, flying state-of-the-art Boeing 787 Dreamliners, with seating for 338 passengers, offering both Premium and Economy Class options.   With one-way fares starting from 2,550 SEK including all taxes, passengers can enjoy exceptional comfort, outstanding onboard service, and seamless travel to one of the world’s most popular long-haul destinations. Tickets are now available on www.flynorse.com.   - There is great confidence in the Swedish air travel market and Norse’s investment in a direct route from Stockholm Arlanda Airport to Bangkok Suvarnabhumi Int'l is a clear sign of this. Norse will play an important role in connecting Sweden to Thailand. Swedavia’s main goal is to increase the connectivity, and this addition to the airports overall offer further facilitates for people to meet, whether it is for business, leisure or to visit family and friends, says Jonas Abrahamsson, president and CEO of Swedavia.   - With our entry in Sweden and the launch of our Stockholm-Bangkok route, Norse Atlantic Airways is redefining long-haul travel, challenging a market long dominated by legacy carriers. This new route ensures travelers have a premium yet budget-friendly choice on one of the most in-demand long-haul routes. Our modern Boeing 787 Dreamliners, combined with exceptional service from our crew, deliver affordable and comfortable flights to cost-conscious travelers, making global connections more accessible, seamless, and enjoyable for everyone, says Bjørn Tore Larsen, CEO and Founder of Norse Atlantic Airways.   Passengers will fly on modern Boeing 787 Dreamliners, designed to offer a relaxed and comfortable travel experience, with each seat including personal, state-of-the-art entertainment systems. Our Norse Premium cabin seats feature an industry-leading 43” seat pitch and 12” recline, providing generous space to stretch your legs and fully relax, ensuring you arrive refreshed and ready to explore your destination.   Additionally, all Economy light bookings now include a 10kg carry-on bag in addition to the personal under-seat item, providing even more value for our passengers. This applies to bookings made directly on flynorse.com. For bookings made via third party different rules may apply.

Norse Atlantic Airways recorded its highest ever load factor last month, reaching 90%. It represents a 15% year-on-year increase. During October, Norse Atlantic carried more than 118,000 passengers, on 410 flights, including 50 charters. In terms of punctuality, Norse Atlantic completed 99% of scheduled flights during the month, with three-quarters arriving on time. “It is a pleasure to report our highest ever load factor in what is just under two and a half years since our first flight,” said Bjorn Tore Larsen, CEO and founder. In October we celebrated an important milestone as we connected the UK to South Africa, operating our first direct nonstop flight between London and Cape Town. We are looking forward to a busy winter ahead and welcoming an increasing number of passengers across our network,” 

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