ABTA launches new ValueTourism campaign ahead of General Election
ABTA is launching a pre-election campaign this week, #ValueTourism.
The campaign aims to ensure tourism and its importance to the UK economy remains a priority for the new Government.
ABTA will aim to achieve this through building relationships with parliamentary candidates and securing their support for the travel and tourism industry.
It builds on the success of ABTA’s previous #ValueTourism campaign for the 2015 General Election.
ABTA will contact over 2,000 candidates standing for election, from across the political spectrum, and provide them with information highlighting the value of tourism to the local and national economy.
The information will cover all aspects of tourism – outbound, inbound and domestic. Candidates will be asked to share their support for the tourism industry on social media, and we will follow up with those who become MPs in June.
ABTA will also outline its priorities for the Brexit negotiations and the travel and tourism industry, including the urgent need for the new government to tackle the rise of fake holiday sickness claims.
In addition, ABTA has created a template email that members can adapt and share with their local candidates, highlighting how their candidates can support the campaign and ABTA’s demands of the new government.
Chief executive Mark Tanzer said: "It’s vital that candidates understand the value of tourism.
"We want them to be advocates for our industry, should they be elected."
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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