Atout France guides and supports the French regions with their development strategy and helps set up investment projects in order to boost the tourism offering and raise its quality.
At the inter-ministerial meeting on tourism on January 2018, the Agency was appointed to act at the primary contact for project managers in the French regions. From this point on, the Agency will guide and support them with implementing around 10 major projects per year, with support from the Caisse des Dépôts and the future Agence nationale des territoires.
In addition to this assistance, every year Atout France publishes around 10 studies for industry professionals. These studies are designed to expand their knowledge of the markets and market sectors, and hone their development strategies (e.g. How to cater for tourists from India; Air connections to France; Dashboard of tourism investments). Atout France also runs training courses, including online courses (MOOC on receiving visitors to France).
The Agency is also tasked with maintaining the quality of the offering through a number of schemes: rating system for tourist accommodation, luxury hotel distinction awarded to 24 outstanding establishments, tour operator registration, promotion of quality labels (e.g. “Vignobles & Découvertes” pour wine tourism).
