ABTA to launch post-Christmas ad campaign
ABTA is launching a national print advertising campaign beginning on Sunday December 28 and running throughout the peak summer 2015 booking period.
It will support the Association’s recently launched consumer strapline: ‘Travel with confidence’, highlighting why holidaymakers should book with an ABTA member.
The campaign will appear in national newspapers, including The Sun, The Sunday Sun, The Daily Mail, The Sunday Mail and all regional Metro editions.
The advertisements will build on ABTA’s consumer recognition of 75% and aim to educate holidaymakers about the benefits of booking with an ABTA member and the package of support, protection and expertise that ABTA offers consumers, said the Association.
To support the advertising campaign ABTA has also produced marketing material including a new video and leaflet.
Chief executive Mark Tanzer said: "The ABTA brand already enjoys excellent public recognition, with this campaign we want to deepen the understanding of the benefits of ABTA, such as the high standards customers can expect from our members and the help ABTA offers customers, including travel advice and services such as independent complaints handling.
"Our customer offer is stronger than ever and this campaign will bring that to life at a pivotal time for bookings."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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