ABTA’s holiday trends ‘outlook for 2002’
ABTA has released the following ‘outlook for 2002’ and concludes that despite difficult times following 11 September 2001, the travel industry looks set to recover this year.
ABTA’s Holiday Trends 2002
Brits took over 20 million package holidays in 2001 thanks to low prices, favourable exchange rates and a strong economy. If low interest rates are maintained this year and hostilities contained, the negative impact of the terrorist attacks on the holiday industry should be minimal.
Bookings in 2001(after 11 September) for summer 2002 were dramatically down on the same period in the year before, but tour operators are offering excellent deals for those who book early in 2002
Among the most popular destinations for the British holidaymaker in 2002 will be:
WORLD CUP – KOREA & JAPAN
England’s breathless last minute qualification for the World Cup is bound to attract thousands of fans to the Far East in June. England’s initial games will be played in Japan, a fascinating and beautiful country. Japan has traditionally had a reputation as an expensive destination but the economic problems it is experiencing have weakened the yen against sterling and it is cheaper now that it has been for a number of years. When England get past the first round they may well find themselves playing in Korea. Korea is not yet on the UK holiday trail but it’s scenery, cuisine and intriguing cities already means it is a firm favourite with Asian holidaymakers and attracts over 4.5M visitors a year.
THE EURO
The frequent visitor to mainland Europe is set to benefit with the introduction of the euro. Prices across the countries will become more transparent and forecasters suggest that as a result prices will come down. Additionally, holidaymakers will not need to change currencies if they cross borders or when they come home to the UK, as they can keep change and notes for their next visit.
SPAIN
Spain is the number one destination for British holidaymakers taking a holiday (note: France would be number one in terms of total visitor numbers if day-trippers were included). Large numbers have also become timeshare property owners in Spain, guaranteeing a steady stream of visitors.
The Balearic islands of Mallorca, Ibiza and Menorca compete with the Spanish Costas for business. The Canary Islands of Tenerife, Lanzarote, Gran Canaria and Fuertaventura – situated just off the North Western coast of Africa – are volcanic and have a sub-tropical dry and warm climate. This means that they are popular during summer and also busy during the winter months, particularly with senior citizens, many spending up to eight weeks
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