We work with reliable data providers with global coverage, that guarantee data representativeness as well as compliance with International Personal Data Protection laws. Our data sources are as varied as the different modules we offer for tourism analysis.
- Tourist Behaviour: we analyse spontaneous interactions on Social Media and Opinion platforms related to the tourism sector in order to extract indicators based on visitors’ interests and perceptions.
- Accommodation offer for a specific destination (hotels and alternative accommodation): we work with data from OTAs (Online Travel Agencies) and tourism reservation platforms.
- Air Connectivity: we analyse patterns related to air schedules, flight searches, flight bookings via data from the main GDSs (Global Distribution System) and companies specialised in monitoring air connectivity.
- Spend at destination: we analyse patterns of Spend for visitors to a destination based on credit and debit card usage (or equivalent digital means). This data comes from the main providers of payment channels.
- Presence and mobility: we monitor presence and mobility of visitors through their mobile devices’ connectivity to antennas located in the destination. This data comes from mobile network companies that are present in the destination.
21 Aug 23Partner News
Experiential travel replaces conventional motivations for travel – Mabrian TechnologiesMabrian analyzes the evolution of traveller behavior and their motivations for travel since 2019 ...Read moreExperiential travel replaces conventional motivations for travel – Mabrian Technologies - News & announcements
- Mabrian analyzes the evolution of traveller behavior and their motivations for travel since 2019
- ‘Experiential’ definition includes activities such as Wellness, Active & Lifestyle, Nature & Food and Cuisine.
01 Aug 23NEWS
Europe could reduce CO2 by 1 million tonnes switching domestic flights to railTravel Intelligence firm Mabrian Technologies has crunched the numbers in the big plane vs train ...Read moreEurope could reduce CO2 by 1 million tonnes switching domestic flights to rail - News & announcementsTravel Intelligence firm Mabrian Technologies has crunched the numbers in the big plane vs train debate. It carried out a study on the potential impact of replacing domestic flights of less than two and a half hours up to a maximum of 500 km, with high-speed trains. The study analyses the savings in CO2 emissions if it became a requirement across Europe. This has already started to be implemented in France. The report found there are 554 domestic flight routes in Europe which would qualify. In 2023, they will carry around 44 million passengers and produce around 2.3 million tonnes of CO2. If they shifted to high-speed trains it could reduce the environmental impact by an average of 48%. This would translate into a saving of more than one million tonnes of CO2 in just one year. This is equivalent to more than 200,000 cars running continuously for 12 months, Mabrian says. For a comparative calculation, Mabrian has looked at the type of electrical energy and its sources, which power the railway system in each European country. It followed the methodology published by the EcoPassenger report. This sets out an ambitious transition towards sustainable mobility, involving the adoption of clean and green technologies. Some countries are further advanced in this than others. Germany, for example, has invested in modernising its rail infrastructure and adopting cleaner technologies. Sweden has been a leader in the use of renewable energy sources such as hydropower and wind power in rail transport. The study reveals five European countries that would achieve the greatest CO2 savings if this transition were to take place. Top is Spain, with a potential saving of 360,000 tonnes of CO2 per year. Then it is Germany, France Italy and Sweden. The analysis has focused only on domestic air routes within each country. So, potential savings would be much greater if all air routes of 500km or less were also considered. Still, to meet the requirements, the cost of upgrading rail infrastructures would require significant investment. Some countries may not have the resources to finance it. Carlos Cendra, Marketing Director at Mabrian, said: "While this analysis may seem unrealistic, we believe in demonstrating the efficiency of decisions through data.” With this analysis, we have quantified the potential savings from taking steps in that direction.”
24 Jul 23Partner News
Mabrian enters next phase of strategic growthMabrian announces strategic growth plan as part of evolution to become the number one ...Read moreMabrian enters next phase of strategic growth - News & announcements
- Mabrian announces strategic growth plan as part of evolution to become the number one travel intelligence tool globally.
- In addition to the Middle East and North America push the company will also expand further into providing services to hotels, airlines and other private sector businesses.
- Diana Munoz joins Mabrian as a Strategic Advisor to lead the company’s new strategy and contribute to its growth.
05 Apr 23NEWS
Europe hotel rates rise well above inflationTravel intelligence provider Mabrian conducted a Europe hotel price analysis of 20 destinations. It found ...Read moreEurope hotel rates rise well above inflation - News & announcementsTravel intelligence provider Mabrian conducted a Europe hotel price analysis of 20 destinations. It found European hotel rates are on the rise across most categories and destinations, eclipsing inflation. In general terms, Barcelona, Brussels, and Rome are the destinations with the highest increase in hotel rates. These ranged from 30% to 33% on average. Meanwhile, Ljubljana, Madrid, and Tirana saw the lowest Europe hotel price increases. Mabrian also notes that Barcelona is the city where prices have increased the most compared to Easter 2022, with a 43% increase for three-star hotels. In four-star hotels, the highest price growth is in Brussels, with a 34% increase. Mabrian cites Zagreb, Warsaw, and Tirana as the most competitively priced destinations for all three categories of hotels over Easter. Carlos Cendra, Director of Marketing & Sales at Mabrian, said: "While hotel prices are rising sharply, we must look at this rise in the context of inflation” “In addition, we have to account for the increase in staff operating costs.” “All this is combined with a strong demand for travel, which pushes prices up."
02 Feb 23Partner News
Ranking of destinations that have reactivated their direct air connections with China for 2023 – Mabrian TechnologiesBudapest, Lisbon and Warsaw lead the list of capitals by rate of recovery of ...Read moreRanking of destinations that have reactivated their direct air connections with China for 2023 – Mabrian Technologies - News & announcements
- Budapest, Lisbon and Warsaw lead the list of capitals by rate of recovery of air connectivity with China
20 Jan 23Partner News
The fastest growing source markets with flights to Madrid for 2023Mexico and Colombia lead the destinations with the highest growth in air capacity to ...Read moreThe fastest growing source markets with flights to Madrid for 2023 - News & announcements
- Mexico and Colombia lead the destinations with the highest growth in air capacity to travel to the Spanish capital in 2023
30 Aug 22Partner News
Could climate change mean that winter becomes the new summer in travel? – Mabrian TechnologiesWhen it comes to climate change the travel industry needs to change its approach ...Read moreCould climate change mean that winter becomes the new summer in travel? – Mabrian Technologies - News & announcementsWhen it comes to climate change the travel industry needs to change its approach to ‘summer holidays’ if it doesn’t want to get caught out in the cold ‘Winter is coming’ is the Stark family’s moto in Game of Thrones and in the travel industry this might be the case when it comes to ‘summer holidays’ due to climate change. This year saw heat records broken in most of the main European summer tourism destinations, in some cases by quite significant margins, and climate experts are predicting that many places popular with tourists soon will be scorching hot every summer. What does this mean for a tourism industry largely based around summer peak season visitors? Could winter become the new summer or will tourists start visiting new destinations where the climate is more bearable? We spoke with six experts to find out more. Carlos Cendra, Sales and Marketing Director at travel intelligence provider Mabrian says: “If anyone thinks that hotter weather is good news for beach traditional beach destinations then they should think again. During this summer’s heat wave in Europe we saw a clear drop in visitor satisfaction levels during the hottest weeks. The weather is one of the most important contextual factors for the tourism industry. Hundreds of vacational destinations in the Mediterranean and North Africa have traditionally based their tourism development on favorable weather conditions. Now this is changing, and faster than we thought. This is probably going to change global travel trends within the next years, so we’d better analyze the effects of this on the expectations and preferences of travellers.” Matthew Chapman, CTO of travel booking technology provider Vibe comments: “Online travel agents and other digital points of sale for travel should consider adding a filter that lets people search by average temperatures for the dates they are looking. Likewise hotels, experiences providers, perhaps even airlines and airports should all start considering populating their content with information about air conditioning, shaded areas, and so on – and make that content searchable and filterable in the booking process. More and more people will be concerned by such details at the search and booking stage.” Alex Barros, Chief Marketing and Innovation Officer from Beonprice, the revenue management & total profitabilty platform for for the hospitality sector, adds: “From a revenue management perspective for hoteliers this is a potentially enormous change as pricing for leisure travel has all been defined by the same summer peak season approach since the beginning of mass tourism in the 1960s. More research will be needed around how temperatures impact consumer demand. What is the ideal temperature for maximum pricing? Is it impacted by temporary volatility in temperatures, or just long-term averages? All of this will of course impact how hoteliers approach building and opening new properties too, not just location but temperature-controlled buildings and communal areas.” Fabián Gonzalez, Co-Founder of Forward_MAD, a luxury tourism event taking place in Madrid from 5th to 7th October, says: “Luxury hotels and resorts, and luxury experiences generally, are better positioned to adapt to the challenges of climate change as they have the resources to invest in what is needed – better climate controlled buildings, air conditioned transfers, and so on – and have more demanding clients in terms of sustainability expectations, who are prepared to pay for this. Contrast that with mass-market tourism providers with low-margins where such costs would be the difference between profit and loss. Additionally a shift towards tourists spreading their holidays out throughout the whole year, adapting to ‘wintering’ rather than ‘summering’, could suit many boutique and smaller luxury hotels with only a limited number of rooms – allowing them to fill them up in the normally quieter months. Not least as high spending travellers normally are more flexible in terms of vacation dates anyway.” Bruno Martins, Senior Product Manager from the global hospitality technology provider Shiji Group comments: “Hotels and resorts in hotter locations will have to re-think their outdoor relaxation areas, perhaps putting an end to ‘outside’ pools or at the very least placing some kind of cover over the top – and making them more nighttime friendly too, including lifeguard services, or perhaps even charging for peak hours. Equally the spa centres should be rethought, positioning them more as a place to go and cool down – with less saunas and more ice baths. Golf courses are a popular draw for hot locations and they too will be impacted, quite heavily in fact as you can’t cover a whole golf course with screens and more watering will be required at a time when water becomes more scarce. Again nighttime, or at least early morning, tee-offs will be in greater demand. Technology is going to be the golden-thread throughout all of these changes, whether that be via apps that allow guests to schedule better those precious cool moments, pricing software that maximizes revenues based on temperature, or electronic wrist bands that allow guests access (or not!) to certain locations at certain times based on demand. Basically hotels can already start optimizing revenue for the activities based on time of day, where demand will increase and improve revenue management of rates.” Janis Dzenis, Director of PR for the recently launched flight price comparison website WayAway also says: “For many US travellers going to Europe, summer is still all about the Mediterranean region and that might take a long while to change no matter how hot it becomes. Especially keeping in mind that for many US visitors to Europe this is a one-off, special trip – they aren’t basing their choice on previous experiences, but on what they saw in a movie or a friend told them. Any reality will take time to filter through. However in the short term all this recent hot weather around the world is driving eco-consciousness amongst travellers. So they´ll want to know what destinations and hotels are doing to fight this and those that don’t have a convincing answer will gradually lose out. This will also drive more demand for travellers to offset their carbon footprint too and this is a service we offer to our WayAway Plus subscribers, one that is proving very popular.”
25 Jul 22Partner News
Dollar to euro parity: what does this once-in-20-years ‘gift’ mean for European hoteliers and destinations? Mabrian TechnologiesData from travel intelligence provider Mabrian shows correlation between exchange rate and search demand ...Read moreDollar to euro parity: what does this once-in-20-years ‘gift’ mean for European hoteliers and destinations? Mabrian Technologies - News & announcements
- Data from travel intelligence provider Mabrian shows correlation between exchange rate and search demand from US source market
- Mastercard confirms that American travellers in Spain spend twice the amount other European travellers do
- Luxury tourism event Forward_MAD calls this a ‘gift not to be missed’ for hoteliers concerned about the post-September outlook
- Polling from US metasearch company WayAway shows that almost half of Americans now more keener to travel to Europe as a result of parity
- Revenue management experts Beonprice provides hoteliers with tips on how to market themselves
- Almost half (49%) are now keener to travel to Europe than before as a result of the dollar to euro parity.
- The area where they felt they are most likely to benefit from this change is in shopping (63%) closely followed by dinning out (60%).
- From which US cities are they getting demand?
- How far in advance do their US customers typically book?
- Which channels are they using to buy?
- And finally which products (room types, rate types etc,) are the most popular?
20 Jul 22Partner News
Best value-for-money European tourist destinations – Mabrian TechnologiesZagreb (Croatia) and Ljubljana (Slovenia) lead the ranking of cities with a higher degree ...Read moreBest value-for-money European tourist destinations – Mabrian Technologies - News & announcements
- Zagreb (Croatia) and Ljubljana (Slovenia) lead the ranking of cities with a higher degree of visitor satisfaction
- The large European capitals drop positions due to their high hotel prices and due to a low value placed by visitors on the tourist offer in the destinations
- The study analyzes air connectivity, the average hotel price, and the levels of satisfaction and perception of visitors
- The destination that offered the best value for money during the month of June was Zagreb, located in northwestern Croatia. Despite being among the last in terms of air connectivity, it has a very high level of satisfaction in most of the areas analyzed. At the same time, it offers a very competitive accommodation price compared to the other destinations analyzed.
- In second position was Athens, which is better connected than Zagreb but with a slightly higher average price and lower satisfaction levels than Zagreb.
- Ljubljana, the capital of Slovenia, is one of the destinations analyzed with the most competitive hotel prices and high levels of satisfaction. However, it remains in third position because its air connectivity is limited.
- Dubrovnik, also in Croatia, is the destination with the highest satisfaction levels among the analyzed destinations. However, the average hotel price is high and air connectivity is limited, which places it in ninth position.
07 Jul 22Partner News
Mabrian reinforces its team to accelerate its expansion in Europe, the Middle East and Latin AmericaIncorporation of four people to enhance the company’s presence in different regions to offer ...Read moreMabrian reinforces its team to accelerate its expansion in Europe, the Middle East and Latin America - News & announcements
- Incorporation of four people to enhance the company’s presence in different regions to offer solutions based on tourism intelligence.
- The team has grown by 20% since 2021, now forming a total of 27 people.
- Mabrian now has a multicultural team with 11 nationalities speaking 10 languages.
- Chris Ramaciotti is the new Business Development Manager for Northern Europe. He has an international MBA and extensive experience in the luxury hotel sector. For Chris, “the technology developed by Mabrian is a central element when it comes to meeting the needs of a traveler since we accompany destinations and companies so that they can better understand their behavior and adapt their strategies”.
- While Parisa Bakhtiari is the new Business Development Manager for the Asia, the Middle East and Africa areas. A telecommunications engineer with a background in tourism, she has spent many years of her career focused on the travel industry. “I am passionate about exploring data in tourism, and with this passion I am dedicated to facilitating the incorporation of tourism intelligence in tourism policies and strategies, whilst helping the sector to take advantage of the opportunities of big data.”
- Mary Menchón is Mabrian’s Business Development Manager for Spain, Portugal and LATAM. Trained in tourism andcommunication, her work experience has focused on the tourism sector from different perspectives. “At Mabrian, a company that I have known since 2018, I know how to provide the vision of working and implementing the use of big data for DMO’s from scratch, since I myself experienced that process. For me, being able to help tourist destinations implement this tool and being able to continue contributing my part for the recovery of tourism is my greatest motivation”.
- And Catalina Taltavull is Mabrian’s new global public procurement coordinator. She has a mixed profile between aeronautical engineering, business development and extensive experience in the tourism and accommodation sector. Her functions at Mabrian are summed up in her own words: “We are facing the birth of a new service sector for tourism managers: Tourism Intelligence. The highly unstable context that the sector is facing makes administrations increasingly see the need to professionalize and have information to make better decisions. At Mabrian what we have is a solution developed and approved with more than five years of experience in the market, ready to provide an agile solution to the sector.”
27 Jun 22Partner News
Research from Mabrian on average hotel prices for Mediterranean destinationsMabrian has conducted a study of average hotel prices by room type for all ...Read moreResearch from Mabrian on average hotel prices for Mediterranean destinations - News & announcementsMabrian has conducted a study of average hotel prices by room type for all the main Mediterranean destinations: overall prices are up on 2019, but not everywhere – and Greece is the big surprise, with increases up to 110% in five star rooms. Carlos Cendra, Sales & Marketing Director at Mabrian comments: “With few exceptions all the main Mediterranean destinations are seeing modest increases on average prices from 2019 across three, four and five star hotels. “France is the main exception, with a 12% and 11.3% drop in prices for three and four star hotels respectively – but it’s worth pointing out that it is not all bad news, as its five star hotels are still the most expensive in the region at €419 per night (and up by 13.2% compared to 2019). “Meanwhile Egypt’s prices are up strongly across all three categories, at 25%, 40.9% and 48.3%. But Greece is the real star here, with four and five star hotels seeing a 62.7% and a 110% increase respectively.”
24 Jun 22Partner News
Ryanair strikes: data on number of flights and seats impacted from travel intelligence provider MabrianTravel intelligence provider Mabrian has analysed the impact of the Ryanair strikes later this ...Read moreRyanair strikes: data on number of flights and seats impacted from travel intelligence provider Mabrian - News & announcementsTravel intelligence provider Mabrian has analysed the impact of the Ryanair strikes later this week:
- Ryanair's cabin crew striking across Europe puts at risk the journeys of almost 600,000 travellers flying from Belgium, France, Italy, Spain and Portugal in just three days, accounting for more than 3,000 flights.
- Within that Spain will be the most affected market, making up around 300,000 scheduled seats on over 1,500 flights, with Mallorca airport the most affected within Spain.
- Find attached two documents which outline further details: a breakdown airport-by-airport and a map.
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